Email Marketing Specialist

ZAR Solutions; Karachi Division; On-site; PKR 446,400 - 892,800; Full time

Job summary

ZAR Solutions is looking for an Email Marketing Specialist to join their Karachi team. With at least 1 year of experience, you will manage full-cycle email marketing campaigns, from planning to performance analysis.

The ideal candidate will possess strong copywriting skills and understand email marketing analytics. This role is strictly on-site, located at 44 Razi Rd, Block 6 P.E.C.H.S, Karachi.

If you are detail-oriented and ready to drive engagement through email campaigns, apply now!

Qualifications

• 1+ years of proven experience in email marketing, preferably in eCommerce, SaaS, or B2B sectors.
• Strong copywriting and content creation skills.
• Understanding of email analytics, segmentation, and automation.

Responsibilities

• Plan, create, and execute email marketing campaigns to nurture leads.
• Design, write, and optimize email content for different audience segments.
• Manage email lists, segment audiences, and maintain healthy deliverability rates.
• A/B test subject lines, content, and send times to improve metrics.
• Analyze campaign performance and prepare detailed reports.
• Collaborate with design and content teams for visually appealing templates.
• Ensure compliance with email marketing regulations.

Skills

Email marketing experience

Copywriting

Analytics skills

Content creation

Problem-solving

Job description

Job Title: Email Marketing Specialist
Location: 44 Razi Rd, Block 6 P.E.C.H.S, Karachi, Pakistan
Employment Type: Full-Time | On-site
Company: ZAR Solutions
Salary: Market Competitive

Note: This is a strictly on-site (Karachi) role. We are currently only considering candidates available for in-office work; remote or out-of-city applications will not be processed at this time.

Job Description:

We are looking for a skilled Email Marketing Specialist with 1+ years of experience to join our team. The ideal candidate will be responsible for planning, executing, and optimizing email marketing campaigns across various platforms. You will handle the full cycle of email marketing – from content creation and design to segmentation, automation, and performance analysis – to drive engagement, conversions, and revenue growth.

Key Responsibilities:

• Plan, create, and execute email marketing campaigns to nurture leads, promote products/services, and engage existing customers.
• Design, write, and optimize email content for different audience segments, ensuring brand consistency and compelling messaging.
• Manage email lists, segment audiences, and maintain healthy deliverability rates.
• A/B test subject lines, content, and send times to improve open rates, CTR, and conversions.
• Analyze campaign performance using analytics tools and prepare detailed reports with actionable insights.
• Collaborate with the design and content team to create visually appealing email templates.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).

Requirements

• 1+ years of proven experience in email marketing, preferably in eCommerce, SaaS, or B2B sectors.
• Strong copywriting and content creation skills.
• Understanding of email analytics, segmentation, and automation.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Detail-oriented with strong analytical and problem-solving skills.