Email Marketing Executive

GE Solucions; Karachi Division; On-site; PKR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive Salary

Health Insurance

Paid Leave

Leave Encashment

Annual Appraisals

Career Growth

Learning Environment

Job summary

GE Solucions in Karachi is seeking an Email Marketing Specialist to oversee end-to-end email and SMS campaigns, develop content, and optimize automation workflows.

You will build audiences, manage calendars, run A/B tests, and analyze performance to drive engagement and revenue while ensuring brand alignment and compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• Proven experience managing email marketing programs with hands-on experience in marketing automation platforms.
• Detailed knowledge of email regulations, best practices, and compliance.
• Proficiency in HTML/CSS and content management systems, with excellent written communication skills.

Responsibilities

• Email & SMS Campaign Management: Produce and execute email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support strategic campaigns through manual and triggered email/SMS across the customer lifecycle.
• Build effective target audiences and segments to drive engagement and revenue performance.
• Manage and execute the email/SMS marketing calendar, ensuring alignment with business priorities.
• Use customer data to personalize messages and content.
• Devise and execute A/B tests, manage the testing calendar, and record results.
• Collaborate with designers to optimize email creative and template structure.
• Monitor email and SMS frequency to minimize database churn.
• Provide regular campaign performance reports.
• Content Creation & Coordination: Create compelling content for email campaigns, including subject lines, body copy, and calls to action.
• Coordinate with designers to ensure email templates and visuals align with brand standards and campaign goals.
• Product Listing/Inventory Update: Oversee the accuracy and timeliness of product listings and inventory updates. Social Media/Community Management: Manage social media accounts and community interactions to support and enhance email marketing efforts. Strategy & Analysis: Identify trends and strategies from leading brands to keep email marketing practices up-to-date.
• Constantly seek new ways to improve campaigns through technology, tools, partners, and best practices.

Skills

Email marketing

SMS campaigns

Marketing automation

HTML/CSS

Content creation

A/B testing

Campaign analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing Automation Platforms

Job description

Job Summary

We are seeking a talented and experienced Email Marketing Specialist to oversee all aspects of our email marketing campaigns. The Email Marketing Specialist will be responsible for producing and executing email and SMS campaigns, managing the email marketing calendar, conducting A/B tests, and analyzing campaign performance. The ideal candidate will have proven experience in email marketing, excellent copywriting skills, and proficiency in marketing automation platforms.

Key Responsibilities

• Email & SMS Campaign Management: Produce and execute email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, quality assurance, and scheduling.
• Support strategic campaigns through manual and triggered email/SMS across the customer lifecycle.
• Build effective target audiences and segments to drive engagement and revenue performance.
• Manage and execute the email/SMS marketing calendar, ensuring alignment with business priorities.
• Use customer data to personalize messages and content.
• Devise and execute A/B tests, manage the testing calendar, and record results.
• Collaborate with designers to optimize email creative and template structure.
• Monitor email and SMS frequency to minimize database churn.
• Provide regular campaign performance reports.
• Content Creation & Coordination: Create compelling content for email campaigns, including subject lines, body copy, and calls to action.
• Coordinate with designers to ensure email templates and visuals align with brand standards and campaign goals.
• Product Listing/Inventory Update: Oversee the accuracy and timeliness of product listings and inventory updates. Social Media/Community Management: Manage social media accounts and community interactions to support and enhance email marketing efforts. Strategy & Analysis: Identify trends and strategies from leading brands to keep email marketing practices up-to-date.
• Constantly seek new ways to improve campaigns through technology, tools, partners, and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• Proven experience managing email marketing programs. Hands-on experience with marketing automation platforms.
• Detailed knowledge of email regulations, best practices, and compliance.
• Proficiency in HTML/CSS and content management systems. Excellent written communication skills.

Benefits

• Competitive Salary Package
• Health Insurance
• Paid Leaves
• Leaves Encashment
• Yearly Appraisals
• Career Growth Opportunities
• Professional & Learning Work Environment

Job Category

Marketing