Email Marketing Specialist

Careers; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary package

Fuel & Medical benefits

Performance-based incentives

Professional growth

Job summary

SiliconNexus is seeking an experienced Email & LinkedIn Marketing Executive to develop and execute strategic email marketing campaigns and LinkedIn outreach. The ideal candidate will have experience in lead generation within IT/software services and be capable of building high-quality B2B leads.

You will collaborate with Business Development and Marketing to raise brand awareness, optimize campaigns, and report on KPI performance. The role is on-site in Lahore, Pakistan.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, CS, or related field.
• 2-4 years in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation.
• Excellent written English and communication skills.

Responsibilities

• Plan, execute targeted B2B email marketing campaigns.
• Build and manage email lists with high data quality.
• Design engaging email templates and marketing content.
• Segment audiences and personalize campaigns for engagement.
• Monitor campaign performance (open rates, CTR, conversions).
• Optimize campaigns via A/B testing and analysis.
• Ensure compliance with anti-spam regulations.
• Develop and execute LinkedIn marketing and lead generation strategies.
• Optimize company and executive LinkedIn profiles.
• Generate qualified B2B leads through LinkedIn Sales Navigator and outreach.
• Create engaging LinkedIn posts, articles, and promotions.
• Build and nurture relationships with prospects and decision-makers.
• Engage in LinkedIn communities to boost visibility.
• Identify potential clients and qualify leads before passing to BD.
• Maintain accurate lead records in CRM; track outreach.
• Collaborate with designers for campaign creatives.
• Coordinate marketing calendars and schedules.
• Ensure consistent messaging across channels.
• Analyze campaign performance and report KPIs.

Skills

Email Marketing

LinkedIn Marketing

Digital Marketing

B2B Lead Generation

Content Marketing

CRM Usage

Education

Bachelor’s degree in Marketing

Business Administration

Computer Science

Tools

LinkedIn Sales Navigator

LinkedIn Campaign Manager

Email Marketing Platforms

CRM Systems

Analytics & Reporting

Job description

Email & LinkedIn Marketing Executive About SiliconNexus

SiliconNexus is a rapidly growing technology company delivering end-to-end solutions across Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development . We are passionate about innovation, digital transformation, and helping businesses build cutting-edge technology solutions. We are looking for a creative and results-driven Email & LinkedIn Marketing Executive to strengthen our digital outreach, generate qualified leads, and enhance our online presence.

Role Overview

We are seeking an experienced Email & LinkedIn Marketing Executive to develop and execute strategic email marketing campaigns and LinkedIn outreach initiatives. The ideal candidate will have experience in lead generation, LinkedIn marketing, email automation, campaign optimization, and B2B marketing within the IT/software services industry.

You will collaborate closely with the Business Development and Marketing teams to generate high-quality leads, increase brand awareness, and support business growth.

Key Responsibilities

Email Marketing

• Plan, create, and execute targeted B2B email marketing campaigns.
• Build and manage email lists while maintaining high data quality.
• Design engaging email templates and compelling marketing content.
• Segment audiences and personalize campaigns to improve engagement.
• Monitor campaign performance, including open rates, CTR, and conversions.
• Optimize campaigns through A/B testing and performance analysis.
• Ensure compliance with email marketing best practices and anti-spam regulations.

LinkedIn Marketing

• Develop and execute LinkedIn marketing and lead generation strategies.
• Optimize company and executive LinkedIn profiles.
• Generate qualified B2B leads through LinkedIn Sales Navigator and outreach campaigns.
• Create engaging LinkedIn posts, articles, and promotional content.
• Build and nurture relationships with prospects and decision-makers.
• Participate in LinkedIn communities and industry discussions to enhance brand visibility.

Lead Generation & CRM

• Identify potential clients through LinkedIn, email campaigns, and research.
• Qualify leads before handing them over to the Business Development team.
• Maintain accurate lead records in CRM systems.
• Track outreach activities and prepare weekly performance reports.

Content & Campaign Management

• Collaborate with designers to develop campaign creatives.
• Coordinate marketing calendars and campaign schedules.
• Ensure consistent messaging across all digital channels.
• Stay updated with the latest email marketing and LinkedIn trends.

Performance & Reporting

• Analyze campaign performance using marketing analytics tools.
• Prepare weekly and monthly KPI reports.
• Continuously optimize campaigns to improve lead quality and ROI.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• 2--4 Years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation.
• Strong understanding of B2B marketing strategies.
• Experience working with the IT or Software Services industry.
• Excellent written English and communication skills.
• Strong analytical and reporting skills.
• Ability to work independently and meet campaign deadlines.

Technical Skills

• LinkedIn Sales Navigator
• LinkedIn Campaign Manager
• Email Marketing Platforms (Apollo, Instantly, Smartlead, Mailchimp, Brevo, HubSpot, etc.)
• CRM Systems (HubSpot, Zoho, Salesforce, Pipedrive, etc.)
• Lead Generation Tools
• Microsoft Excel / Google Sheets
• Google Analytics
• Canva (basic)
• ChatGPT / AI-powered marketing tools

Preferred Skills (Nice-to-Have)

• Experience in cold email outreach.
• Knowledge of email deliverability and domain reputation.
• Experience with email verification tools.
• Understanding of SPF, DKIM, and DMARC.
• Familiarity with automation platforms such as Zapier or Make.
• Basic knowledge of SEO and content marketing.
• Experience working with international clients.

What We Offer

• Competitive salary package.
• Fuel & Medical benefits.
• Performance-based incentives.
• Professional growth and career advancement.
• Exposure to international markets and clients.
• Collaborative and innovative work environment.Continuous learning opportunities.

Working Hours

04:00 PM -- 01:00 AM (On-site)

Full-Time | On-site

New Liberty Tower, Model Town Link Road, Lahore