EM Issuance Growth & Engagement- On-US

easypaisa digital bank; Islamabad; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

easypaisa is Pakistan’s first digital bank driving transaction growth across QR merchants. The Manager – On-Us Issuance Growth will optimize throughput, increase MAC/DAC, and own commercial performance of the On-Us ecosystem, with analytics-driven campaigns and dashboards to guide leadership decisions.

The role blends commercial execution, merchant performance management, and cross-functional collaboration to deliver scalable issuance growth in a fintech-enabled merchant network.

Qualifications

• Minimum Bachelor’s degree in relevant fields; Master’s degree recommended.
• 4–8 years of fintech, super-apps, payments, or consumer platforms experience.
• Strong analytics and experimentation mindset; data-driven performer.
• Experience in loyalty, rewards, cashback programs preferred.
• Proficiency with SQL for data extraction and analysis.
• Deep knowledge of merchant acquiring, QR/POS, and digital wallets.

Responsibilities

• Own total On-Us transaction growth across Easypaisa QR merchants.
• Increase MAC and DAC for Easypaisa merchants (Easypaisa and non-Easypaisa users).
• Improve customer-to-merchant throughput (volume and value per merchant).
• Increase merchant productivity and transaction intensity.
• Strengthen On-Us share within the QR ecosystem.
• Design merchant-cluster campaigns to drive footfall and wallet usage.
• Manage promotional budgets to maximize ROI and throughput.
• Collaborate with Sales and Merchant Acquisition to activate underperforming clusters.
• Drive first-time usage uplift at new merchants.
• Monitor and optimize transaction success rates and friction points.
• Track On-Us mix and growth levers across customer types.
• Build dashboards tracking MAU, DAU, throughput, ARPU, retention.
• Conduct cohort analyses to identify high-value clusters.
• Provide performance insights and growth forecasts to leadership.
• Ensure cost-to-throughput efficiency and budget discipline.

Skills

SQL

Excel

Power BI

Tableau

Analytics mindset

Campaign management

Customer lifecycle

Education

Bachelor’s degree in Business/Marketing/Finance/Data Science/Statistics/Mathematics

Master’s degree preferred

Tools

MS Office

Campaign tools

Job description

easypaisa is Pakistan’s first digital bank and has advanced Pakistan’s digital finance landscape. Backed by our shareholders, Telenor Group-a leading telecom operator in Asia and the Nordics- and Ant Group-the force behind Alipay, the world’s leading open internet platform, easypaisa deliver secure, convenient financial solutions to millions of Pakistanis.

Position Summary:

The Manager – On-Us Issuance Growth will drive transaction growth across Easypaisa QR merchants by maximizing total throughput on Easypaisa acceptance points. This includes transactions from both Easypaisa wallet customers and non-Easypaisa customers (interoperable flows) transacting on Easypaisa merchants.

The role owns the commercial performance of the On-Us ecosystem by increasing merchant productivity, expanding active customer base, strengthening customer-to-merchant density, and driving sustainable throughput growth.

The position combines commercial execution, merchant-level performance management, campaign ownership, and analytics-driven optimization to ensure scalable issuance growth within the Easypaisa merchant network.

Duties and Responsibilities:

• Own total On-Us transaction growth across Easypaisa QR merchants.
• Increase Monthly Active Customers (MAC) and Daily Active Customers (DAC) transacting on Easypaisa merchants (both Easypaisa and non-Easypaisa customers).
• Improve customer-to-merchant throughput (volume & value per merchant).
• Increase merchant productivity and transaction intensity.
• Strengthen On-Us share within overall QR ecosystem.
• Design merchant-cluster campaigns to drive footfall and wallet acceptance usage.
• Manage promotional and incentive budgets to maximize ROI and incremental throughput.
• Partner with Sales and Merchant Acquisition teams to identify underperforming clusters and activate them.
• Drive first-time usage uplift at newly onboarded merchants.
• Monitor and optimize transaction success rates and friction points.
• Track On-Us mix between Easypaisa and non-Easypaisa customers and identify growth levers.
• Build and maintain dashboards tracking MAU, DAU, throughput, merchant productivity, ARPU, and retention.
• Conduct cohort analysis to identify high-value merchant clusters and customer segments.
• Provide commercial performance insights and growth forecasts to leadership.
• Ensure cost-to-throughput efficiency and discipline budget governance.
• Strong proficiency in SQL for advanced data extraction, cohort analysis, and campaign performance tracking.
• Advanced Excel and experience with BI tools such as Power BI or Tableau.
• Experience working with large transactional datasets and applying analytical techniques such as cohort analysis, funnel analysis, segmentation, attribution modeling, and predictive analytics.
• Strong understanding of customer lifecycle management, distribution-led growth, marketing analytics, and ecosystem-based business models, preferably within fintech or digital payments.
• Incumbent shall be responsible to adhere by Easypaisa Bank Behaviors in all aspects of his/her work conduct

Knowledge and Experience

Education: Minimum Bachelor’s Degree in Business, Marketing, Finance, Data Science, Statistics/Mathematics. Masters degree in similar fields is also highly recommended

Experience:

• 4 to 8 Years of experience in fintech, super-apps, payments, or consumer platforms
• Experience owning budgets and delivering measurable commercial impact.
• Strong background in User Growth and Lifecycle management or Product-led growth
• Proven experience owning MAU, DAU, ARPU, CLV at scale
• Strong analytics and experimentation mindset
• Experience building loyalty, rewards, and cashback programs
• Strong understanding of payments, acquiring, QR/POS, and digital wallets
• Deep understanding of data base management and in-depth data exploration is a must have
• Proficient in MS Office (MS Word, Excel, PowerPoint) and campaign tools
• Deep understanding of merchant acquiring business