Director of B2B Growth & Demand Gen

Oxiliry; Pakistan; On-site; PKR 4,000,000 - 8,000,000; Full time

Job summary

Oxiliry in Pakistan is seeking an experienced Director – Marketing to lead the overall B2B marketing strategy and growth initiatives for Rebiz. The ideal candidate will drive demand generation, performance marketing, and revenue‑driven programs across multi‑channel campaigns.

This role requires a strategic leader who can develop and execute integrated, multi‑channel marketing campaigns, generate qualified sales pipelines, strengthen brand positioning, and lead a high‑performing marketing team.

Qualifications

• 7–10 years of experience in B2B marketing, growth marketing, demand generation, or performance marketing, including leadership experience.
• Proven experience developing and executing marketing strategies that generate qualified leads and measurable revenue growth.
• Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing, and cold email campaigns.
• Proficiency in HubSpot CRM, marketing automation, lead management, segmentation, and reporting.

Responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with business growth and revenue objectives.
• Lead demand generation initiatives to drive Sales Qualified Leads (SQLs), customer acquisition, and pipeline growth.
• Plan, execute, and optimize multi-channel marketing campaigns across LinkedIn Ads, Google Ads, email marketing, outbound campaigns, and digital platforms.
• Oversee HubSpot CRM, marketing automation, lead scoring, segmentation, nurturing workflows, and reporting.
• Manage marketing budgets, campaign performance, customer acquisition costs, ROI, and conversion rates.
• Develop and implement account-based marketing (ABM) strategies targeting enterprise and mid-market customers.
• Strengthen brand positioning, content marketing, SEO, website performance, and digital presence.
• Collaborate with sales, product, and leadership teams to align marketing activities with revenue targets.
• Identify new market opportunities, customer segments, strategic partnerships, and acquisition channels.
• Establish marketing KPIs, performance dashboards, and weekly and monthly reporting frameworks.
• Lead, mentor, and develop the marketing team while driving continuous improvement and innovation.

Skills

B2B marketing

Growth marketing

Demand generation

Performance marketing

Leadership

Marketing automation

Lead management

Segmentation

Reporting

Campaign optimization

A/B testing

Analytics

Cross-functional leadership

Strategic planning

Sales alignment

Tools

HubSpot CRM

LinkedIn Ads

Google Ads

Apollo

ZoomInfo

Clay

Job description

Oxiliry in Pakistan is seeking an experienced Director – Marketing to lead the overall B2B marketing strategy and growth initiatives for Rebiz. The ideal candidate will drive demand generation, performance marketing, and revenue‑driven programs across multi‑channel campaigns.

This role requires a strategic leader who can develop and execute integrated, multi‑channel marketing campaigns, generate qualified sales pipelines, strengthen brand positioning, and lead a high‑performing marketing team.