Director of B2B Growth & Demand Gen

Zohorecruit; Pakistan; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

Oxiliry is seeking an experienced Director – Marketing to lead the B2B marketing strategy and growth for Rebiz. The role focuses on demand generation, performance marketing, and revenue-driven campaigns, guiding a high-performing team.

You will develop integrated, multi-channel programs, manage HubSpot-based automation, and implement ABM for enterprise and mid-market customers while collaborating across sales and product to drive revenue targets.

Qualifications

• 7–10 years of experience in B2B marketing with leadership responsibility.
• Proven ability to develop and execute revenue-driven marketing strategies.
• Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing and email campaigns.
• Proficiency in HubSpot CRM, marketing automation, lead management and reporting.
• Experience managing budgets, campaigns and cross-functional teams.
• Strong understanding of B2B funnels, acquisition and analytics.
• Excellent leadership, communication and stakeholder management skills.

Responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with growth and revenue goals.
• Lead demand generation to drive SQLs, acquisition and pipeline growth.
• Plan, run, and optimize multi-channel campaigns across LinkedIn Ads, Google Ads, email, and outbound channels.
• Oversee marketing automation, lead scoring, segmentation, nurturing workflows and reporting in HubSpot.
• Manage budgets, campaign performance, CAC, ROI and conversion metrics.
• Develop and implement ABM strategies for enterprise and mid-market customers.
• Strengthen brand positioning, content, SEO, website performance and digital presence.
• Collaborate with sales, product and leadership to align marketing with revenue targets.
• Identify new markets, segments, partnerships and channels for growth.
• Establish KPIs and reporting dashboards; lead and develop the marketing team.

Skills

Demand generation

Performance marketing

Customer acquisition

Marketing automation

ABM

Multi-channel campaigns

Leadership

Analytics

Tools

HubSpot CRM

LinkedIn Ads

Google Ads

Apollo

ZoomInfo

Clay

Job description

Oxiliry is seeking an experienced Director – Marketing to lead the B2B marketing strategy and growth for Rebiz. The role focuses on demand generation, performance marketing, and revenue-driven campaigns, guiding a high-performing team.

You will develop integrated, multi-channel programs, manage HubSpot-based automation, and implement ABM for enterprise and mid-market customers while collaborating across sales and product to drive revenue targets.