Marketing Lead: Growth & Brand Strategy (Karachi)

Taraki; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Confidential in Karachi is seeking an experienced Marketing Lead to develop and implement strategies that drive growth and strengthen our brand presence. You will lead campaigns, evaluate performance, and collaborate with internal teams to optimize initiatives.

You will oversee multi-channel campaigns, manage marketing materials, and mentor the team to foster innovation in a fast-paced environment.

Qualifications

• 3–5 years of experience in a marketing role with leadership responsibilities.
• Proven track record in developing and implementing marketing strategies.
• Strong analytical skills and ability to interpret data to inform decisions.
• Excellent written and verbal communication skills.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong leadership and team management skills.

Responsibilities

• Develop and oversee the execution of strategic marketing plans to achieve company objectives.
• Manage marketing campaigns across multiple channels to ensure they align with business goals.
• Analyze market trends and identify new opportunities for brand exposure and lead generation.
• Collaborate with the sales and product teams to ensure cohesive messaging and execution.
• Oversee the creation of marketing materials, including brochures, presentations, and digital content.
• Track and report on campaign performance metrics, suggesting improvements where necessary.
• Coordinate with external agencies and vendors to execute marketing initiatives.
• Conduct market research to gain insights into consumer behavior and preferences.
• Lead and mentor the marketing team, fostering a collaborative and innovative environment.

Skills

Leadership

Marketing strategy

Data analysis

Verbal communication

Digital marketing

Project management

Team leadership

Education

Bachelor's degree in Marketing

Business Administration

Tools

CRM systems

Google Analytics

Social media platforms

Job description

Confidential in Karachi is seeking an experienced Marketing Lead to develop and implement strategies that drive growth and strengthen our brand presence. You will lead campaigns, evaluate performance, and collaborate with internal teams to optimize initiatives.

You will oversee multi-channel campaigns, manage marketing materials, and mentor the team to foster innovation in a fast-paced environment.