Director Marketing

Zohorecruit; Pakistan; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

Oxiliry is seeking an experienced Director – Marketing to lead the B2B marketing strategy and growth for Rebiz. The role focuses on demand generation, performance marketing, and revenue-driven campaigns, guiding a high-performing team.

You will develop integrated, multi-channel programs, manage HubSpot-based automation, and implement ABM for enterprise and mid-market customers while collaborating across sales and product to drive revenue targets.

Qualifications

• 7–10 years of experience in B2B marketing with leadership responsibility.
• Proven ability to develop and execute revenue-driven marketing strategies.
• Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing and email campaigns.
• Proficiency in HubSpot CRM, marketing automation, lead management and reporting.
• Experience managing budgets, campaigns and cross-functional teams.
• Strong understanding of B2B funnels, acquisition and analytics.
• Excellent leadership, communication and stakeholder management skills.

Responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with growth and revenue goals.
• Lead demand generation to drive SQLs, acquisition and pipeline growth.
• Plan, run, and optimize multi-channel campaigns across LinkedIn Ads, Google Ads, email, and outbound channels.
• Oversee marketing automation, lead scoring, segmentation, nurturing workflows and reporting in HubSpot.
• Manage budgets, campaign performance, CAC, ROI and conversion metrics.
• Develop and implement ABM strategies for enterprise and mid-market customers.
• Strengthen brand positioning, content, SEO, website performance and digital presence.
• Collaborate with sales, product and leadership to align marketing with revenue targets.
• Identify new markets, segments, partnerships and channels for growth.
• Establish KPIs and reporting dashboards; lead and develop the marketing team.

Skills

Demand generation

Performance marketing

Customer acquisition

Marketing automation

ABM

Multi-channel campaigns

Leadership

Analytics

Tools

HubSpot CRM

LinkedIn Ads

Google Ads

Apollo

ZoomInfo

Clay

Job description

Oxiliry is looking for an experienced and results-driven Director – Marketing to lead the overall B2B marketing strategy and growth initiatives for Rebiz. The ideal candidate will have extensive experience in demand generation, performance marketing, customer acquisition, marketing automation, and revenue-driven marketing strategies.

This role requires a strategic leader who can develop and execute integrated, multi-channel marketing campaigns, generate qualified sales pipelines, strengthen brand positioning, and lead a high-performing marketing team.

Key Responsibilities

Develop and execute comprehensive B2B marketing strategies aligned with business growth and revenue objectives.

Lead demand generation initiatives to drive Sales Qualified Leads (SQLs), customer acquisition, and pipeline growth.

Plan, execute, and optimize multi-channel marketing campaigns across LinkedIn Ads, Google Ads, email marketing, outbound campaigns, and digital platforms.

Oversee HubSpot CRM, marketing automation, lead scoring, segmentation, nurturing workflows, and reporting.

Manage marketing budgets, campaign performance, customer acquisition costs, ROI, and conversion rates.

Develop and implement account-based marketing (ABM) strategies targeting enterprise and mid-market customers.

Strengthen brand positioning, content marketing, SEO, website performance, and digital presence.

Collaborate with sales, product, and leadership teams to align marketing activities with revenue targets.

Identify new market opportunities, customer segments, strategic partnerships, and acquisition channels.

Establish marketing KPIs, performance dashboards, and weekly and monthly reporting frameworks.

Lead, mentor, and develop the marketing team while driving continuous improvement and innovation.

Required Qualifications & Experience

7–10 years of experience in B2B marketing, growth marketing, demand generation, or performance marketing, including leadership experience.

Proven experience developing and executing marketing strategies that generate qualified leads and measurable revenue growth.

Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing, and cold email campaigns.

Proficiency in HubSpot CRM, marketing automation, lead management, segmentation, and reporting.

Experience managing marketing budgets, multiple campaigns, and cross-functional teams.

Strong understanding of B2B sales funnels, customer acquisition, marketing analytics, and performance optimization.

Excellent leadership, communication, presentation, and stakeholder management skills.

Preferred Qualifications

Experience in B2B SaaS, technology, or retail technology industries.

Experience targeting enterprise and mid-market customers.

Knowledge of account-based marketing, SEO, marketing attribution, and revenue operations.

Familiarity with Apollo, ZoomInfo, Clay, or similar prospecting and enrichment tools.

Experience developing partner marketing programs and scaling marketing functions.