Director Marketing

Oxiliry; Punjab; Hybrid; PKR 1,800,000 - 3,000,000; Full time

Job summary

Oxiliry is seeking an experienced Director – Marketing to lead the B2B marketing strategy for Rebiz, driving demand generation, pipeline growth, and revenue. You will manage multi-channel campaigns across LinkedIn Ads, Google Ads, email, and outbound initiatives; oversee HubSpot CRM, lead scoring, nurturing, and reporting; mentor a marketing team and align with sales, product, and leadership to hit targets.

Qualifications

• 7–10 years in B2B marketing with leadership experience.
• Proven track record generating qualified leads and revenue.
• Hands-on expertise with LinkedIn Ads, Google Ads and outbound campaigns.
• Proficient in HubSpot CRM, marketing automation, lead management and reporting.
• Experience managing budgets, campaigns and cross-functional teams.
• Strong knowledge of B2B funnels, analytics and optimization.

Responsibilities

• Develop and execute cross-channel B2B marketing strategies.
• Lead demand generation to drive SQLs and pipeline growth.
• Plan and optimize campaigns across LinkedIn Ads, Google Ads, email, and outbound.
• Oversee marketing automation, lead scoring, segmentation and reporting in HubSpot.
• Manage budgets, CAC, ROI, and conversion rates.
• Develop ABM strategies for enterprise and mid-market customers.
• Align marketing with sales, product and leadership to hit revenue targets.
• Identify new market opportunities and partnerships.
• Establish KPIs and weekly/monthly performance dashboards.
• Lead, mentor and develop the marketing team.

Skills

Demand generation

Leadership

B2B marketing

Marketing automation

Analytics

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

Director – Marketing

Job Description

Oxiliry is looking for an experienced and results-driven Director – Marketing to lead the overall B2B marketing strategy and growth initiatives for Rebiz. The ideal candidate will have extensive experience in demand generation, performance marketing, customer acquisition, marketing automation, and revenue-driven marketing strategies.

This role requires a strategic leader who can develop and execute integrated, multi-channel marketing campaigns, generate qualified sales pipelines, strengthen brand positioning, and lead a high-performing marketing team.

Key Responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with business growth and revenue objectives.
• Lead demand generation initiatives to drive Sales Qualified Leads (SQLs), customer acquisition, and pipeline growth.
• Plan, execute, and optimize multi-channel marketing campaigns across LinkedIn Ads, Google Ads, email marketing, outbound campaigns, and digital platforms.
• Oversee HubSpot CRM, marketing automation, lead scoring, segmentation, nurturing workflows, and reporting.
• Manage marketing budgets, campaign performance, customer acquisition costs, ROI, and conversion rates.
• Develop and implement account-based marketing (ABM) strategies targeting enterprise and mid-market customers.
• Strengthen brand positioning, content marketing, SEO, website performance, and digital presence.
• Collaborate with sales, product, and leadership teams to align marketing activities with revenue targets.
• Identify new market opportunities, customer segments, strategic partnerships, and acquisition channels.
• Establish marketing KPIs, performance dashboards, and weekly and monthly reporting frameworks.
• Lead, mentor, and develop the marketing team while driving continuous improvement and innovation.

Required Qualifications & Experience

• 7–10 years of experience in B2B marketing, growth marketing, demand generation, or performance marketing, including leadership experience.
• Proven experience developing and executing marketing strategies that generate qualified leads and measurable revenue growth.
• Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing, and cold email campaigns.
• Proficiency in HubSpot CRM, marketing automation, lead management, segmentation, and reporting.
• Experience managing marketing budgets, multiple campaigns, and cross-functional teams.
• Strong understanding of B2B sales funnels, customer acquisition, marketing analytics, and performance optimization.
• Excellent leadership, communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Experience in B2B SaaS, technology, or retail technology industries.
• Experience targeting enterprise and mid-market customers.
• Knowledge of account-based marketing, SEO, marketing attribution, and revenue operations.
• Familiarity with Apollo, ZoomInfo, Clay, or similar prospecting and enrichment tools.
• Experience developing partner marketing programs and scaling marketing functions.