Digital Product & Growth Coordinator / Business Analyst

myUKhub; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

myUKhub is seeking a skilled Business Analyst to map and optimise consumer and SME services, spanning the end-to-end customer journey and digital platforms. You will gather requirements from founders and staff, document BRD/SRS, and translate needs into actionable workstreams for developers and external tech suppliers.

The role requires strong written and spoken English, independent work habits, and experience with website portals, CMS, and integrations.

Qualifications

• 3+ years of experience in business analysis or related roles.
• Experience gathering, analysing and documenting business requirements.
• Prepare requirements documents, user stories, process maps and acceptance criteria.
• Experience with website/portal projects and external tech suppliers.
• Understanding of websites, portals and common digital integrations.
• Ability to work with senior stakeholders and manage priorities.

Responsibilities

• Develop a detailed understanding of existing consumer and SME services.
• Review the customer journey from registration to support and returns.
• Map current business processes and recommend future-state improvements.
• Gather requirements from the Founder and stakeholders.
• Identify inefficiencies and automation opportunities.
• Convert business needs into prioritised workstreams.
• Audit website and admin processes; plan phased improvements.
• Document BRD/SRS and acceptance criteria where appropriate.
• Produce user stories and process flows for development teams.

Skills

Business analysis

Digital product coordination

Software project coordination

Requirements gathering

Process mapping

Stakeholder communication

English proficiency

AI tool literacy

Tools

Spreadsheets

Presentations

Collaborative project management tools

Job description

Job Description:

• Develop a detailed understanding of existing consumer and SME services.
• Review the complete customer journey, from registration and parcel receipt through consolidation, payment, shipping, returns and customer support.
• Map current business processes and recommend practical future-state improvements.
• Gather requirements from the Founder, operational staff and other stakeholders.
• Identify operational inefficiencies, customer pain points and opportunities for automation.
• Convert business needs into structured priorities and actionable workstreams.

Website and Platform Development

• Conduct a structured audit of the existing website, customer portal and administrative processes.
• Recommend which areas should be improved immediately and which should form part of later development phases.
• Define a realistic minimum viable product and phased development roadmap.
• Prepare clear Business Requirements Documents and Software Requirements Specifications.
• Produce user stories, process flows, functional requirements and acceptance criteria where appropriate.
• Consider the requirements of consumers, SME customers, operational staff and administrators.
• Document relevant integrations, reporting, security, payment and data requirements.
• Ensure that business requirements are understood.

Job Specification: Essential Experience and Skills

• At least three years of relevant experience in business analysis, digital product coordination, software project coordination or a similar role.
• Experience gathering, analysing and documenting business requirements.
• Ability to prepare requirements documents, user stories, process maps and acceptance criteria.
• Experience working with website developers, software teams or external technology suppliers.
• Understanding of websites, customer portals, content-management systems and common digital integrations.
• Project planning, coordination and follow-up skills.
• Commercial awareness and ability to distinguish essential requirements from unnecessary complexity.
• Strong written and spoken English.
• Confidence communicating directly with senior stakeholders.
• Ability to work independently, manage priorities and deliver agreed outputs with limited supervision.
• Working knowledge of spreadsheets, presentations and collaborative project-management tools.
• Comfortable using AI tools responsibly for research, drafting, analysis and productivity while independently checking output accuracy and quality.

Desirable Experience

• Experience in e-commerce, logistics, parcel forwarding, warehousing, fulfilment or international shipping.
• Experience with SME or business-to-business services.
• Knowledge of UX, customer-journey design or conversion.