Digital Marketing Specialist at Logixa LAB – Karachi 2024 Logixa LAB

Pintern; Karachi Division; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Logixa LAB in Karachi is seeking a Digital Marketing Specialist to lead paid acquisition, short-form video production, SEO and retention marketing. The role emphasizes analytical, results-driven strategies across paid media and content funnels.

The candidate will manage campaigns on Meta, Google, and TikTok, produce video reels, optimize SEO, and build automated customer journeys, with a data-driven approach to ROAS and CAC.

Qualifications

• 2–4 years of digital marketing experience with paid media and funnels.
• Hands-on with Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Proficient in video/graphic editing using Premiere Pro, After Effects, Photoshop.
• Strong SEO knowledge with Semrush or Ahrefs; GA4 and GTM.
• Ability to blend data analysis with storytelling.

Responsibilities

• Develop and scale paid campaigns on Meta Ads Manager, Google Ads, TikTok and LinkedIn.
• Conceptualize, script and edit video reels for social platforms.
• Manage on-page, technical and content SEO to boost organic traffic.
• Create automated email and SMS journeys using HubSpot or Klaviyo.
• Implement conversion tracking with GA4, GTM and Meta Pixel.
• Track marketing metrics, calculate ROAS and CAC, and deliver weekly performance reports.

Skills

Paid media

Meta Ads

Google Ads

TikTok Ads

Video editing

Premiere Pro

After Effects

Photoshop

SEO tools

Semrush

Ahrefs

GA4

GTM

Data storytelling

Tools

HubSpot

Klaviyo

Job description

Logixa LAB in Karachi seeks a Digital Marketing Specialist with 2‑4 years experience to lead paid acquisition, SEO, video content and automation.

Logixa LAB, a growth‑focused agency based in Karachi, is searching for an analytical and results‑driven Digital Marketing Specialist to oversee paid acquisition, short‑form video production, SEO and retention marketing.

Responsibilities

• Develop and scale paid campaigns on Meta Ads Manager, Google Ads, TikTok and LinkedIn.
• Conceptualize, script and edit engaging video reels for social platforms.
• Manage on‑page, technical and content SEO to boost organic traffic.
• Create automated email and SMS customer journeys using HubSpot, Klaviyo or similar tools.
• Implement conversion tracking and analytics with GA4, Google Tag Manager and Meta Pixel.
• Track key marketing metrics, calculate ROAS and CAC, and deliver weekly performance reports.

Who Should Apply

• 2–4 years of proven experience in digital marketing, handling paid media and content funnels.
• Hands‑on knowledge of Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Proficiency in video and graphic editing using Adobe Premiere Pro, After Effects and Photoshop.
• Strong grasp of SEO tools such as Semrush or Ahrefs and web tracking platforms like GA4 and GTM.
• Ability to blend data analysis with creative storytelling.