Digital Marketing Specialist

E Technologies; Islamabad; On-site; PKR 900,000 - 1,800,000; Full time

Job summary

E Technologies, Inc. in Islamabad is seeking a Digital Marketing Specialist – Performance Marketing, SEO & App Growth to lead paid campaigns, SEO/ASO and app growth initiatives across our products.

The role focuses on audience acquisition, conversions, retention, and data-driven optimization, requiring hands-on experience with Meta Ads Manager, Google Ads, GA4, GTM, and robust analytics. You will collaborate with design and development teams to create effective campaigns, monitor budgets, and

Qualifications

• Minimum 4 years of professional experience in digital marketing, performance marketing, or a related field.
• Hands-on experience planning and managing paid digital advertising campaigns.
• Proven proficiency with Meta Ads Manager and Google Ads.
• Strong analytical skills, creativity, and ability to deliver measurable results.

Responsibilities

• Plan, develop, execute, and optimise digital marketing campaigns across web and mobile platforms.
• Manage paid advertising campaigns using Meta Ads Manager, Google Ads, and other relevant platforms.
• Develop performance marketing strategies focused on audience acquisition, app installs, engagement, conversions, and retention.
• Plan and execute campaigns to increase iOS and Android app downloads, active users, and engagement.
• Implement and optimise ASO strategies for Apple App Store and Google Play Store.
• Manage SEO for company websites, landing pages, and digital platforms.
• Conduct keyword research, competitor analysis, and audience research to identify growth opportunities.
• Develop and optimise Google Search, Display, YouTube, and remarketing campaigns.
• Manage Facebook and Instagram advertising campaigns, including audience targeting and budget optimisation.
• Plan and execute charity fundraising campaigns, including Ramadan and major giving periods.
• Develop strategies to increase donor acquisition, donation conversions, and campaign engagement.
• Create and optimise landing pages and conversion funnels in collaboration with design and development teams.
• Monitor and improve conversion rates, CPA, CPI, CTR, and ROAS.
• Set up and manage campaign tracking using GA4, GTM, Meta Pixel, and conversion tools.
• Analyse user behaviour, website traffic, campaign performance, and conversion funnels.
• Conduct A/B testing of creatives, messaging, audiences, and pages.
• Develop marketing messages, ad copy, headlines, and calls to action.
• Collaborate with designers, content teams, and developers to produce campaigns.
• Coordinate creatives, promotional materials, and digital assets.
• Maintain remarketing campaigns to improve engagement and conversions.
• Monitor budgets and optimise ad spend.
• Identify underperforming campaigns and implement improvements.
• Prepare regular marketing performance reports and ROI analyses.
• Present performance insights and recommendations to management.
• Monitor trends and opportunities in digital marketing.

Skills

Digital marketing

Performance marketing

Campaign planning

Analytics

Creative copywriting

Tools

Meta Ads Manager

Google Ads

GA4

GTM

Meta Pixel

Job description

E Technologies, a dynamic technology and media company, is hiring a talented Digital Marketing Specialist – Performance Marketing, SEO & App Growth to join our innovative team.

Role Summary

The Digital Marketing Specialist is responsible for planning, executing, managing, and optimising digital marketing campaigns, audience acquisition strategies, application growth initiatives, and online engagement across company products and platforms.

The role includes performance marketing, paid advertising, search engine optimisation (SEO), app store optimisation (ASO), social media advertising, conversion tracking, campaign analytics, and digital fundraising campaigns.

A key requirement for this role is strong hands-on experience managing paid advertising campaigns, excellent analytical skills, creativity, and the ability to deliver measurable marketing results.

The successful candidate must demonstrate the ability to independently manage digital marketing campaigns across multiple platforms, optimise advertising budgets, increase application downloads and user engagement, and improve conversion rates.

We are looking for a results-driven professional who combines creative campaign planning with data-driven decision-making, takes ownership of marketing performance, and continuously identifies opportunities to improve audience growth, engagement, and return on investment.

Main Responsibilities

• Plan, develop, execute, and optimise digital marketing campaigns across web and mobile platforms.
• Manage paid advertising campaigns using Meta Ads Manager, Google Ads, and other relevant advertising platforms.
• Develop performance marketing strategies focused on audience acquisition, application installs, engagement, conversions, and retention.
• Plan and execute campaigns to increase iOS and Android application downloads, active users, and user engagement.
• Implement and optimise App Store Optimisation (ASO) strategies for the Apple App Store and Google Play Store.
• Manage Search Engine Optimisation (SEO) for company websites, landing pages, and digital platforms.
• Conduct keyword research, competitor analysis, and audience research to identify growth opportunities.
• Develop and optimise Google Search, Display, YouTube, and remarketing campaigns.
• Manage Facebook and Instagram advertising campaigns, including audience targeting, campaign structure, creative testing, and budget optimisation.
• Plan and execute charity fundraising, donation, and seasonal appeal campaigns, including Ramadan and other major giving periods.
• Develop marketing strategies to increase donor acquisition, donation conversions, repeat donations, and campaign engagement.
• Create and optimise landing pages and conversion funnels in collaboration with design and development teams.
• Monitor and improve conversion rates, cost per acquisition (CPA), cost per install (CPI), click-through rates (CTR), and return on ad spend (ROAS).
• Set up and manage campaign tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking tools.
• Analyse user behaviour, website traffic, campaign performance, and conversion funnels.
• Conduct A/B testing of advertising creatives, messaging, audiences, and landing pages.
• Develop effective marketing messages, advertising copy, headlines, and calls to action.
• Collaborate with graphic designers, UI/UX designers, content teams, and developers to produce effective marketing campaigns.
• Coordinate advertising creatives, promotional materials, and digital marketing assets.
• Develop and maintain remarketing and retargeting campaigns to improve user engagement and conversions.
• Monitor campaign budgets and ensure efficient allocation of advertising spend.
• Identify underperforming campaigns and implement improvements based on performance data.
• Prepare regular marketing performance reports, including campaign spend, acquisition costs, conversions, engagement, and ROI.
• Present campaign performance, insights, and recommendations clearly to management.
• Monitor digital marketing trends, competitor activities, platform changes, and emerging advertising opportunities.
• Support email marketing, audience segmentation, and marketing automation initiatives.
• Contribute to improving the company's overall digital marketing strategy, audience growth, and campaign effectiveness.

Required Skills and Experience

• Minimum 4 years of professional experience in digital marketing, performance marketing, or a related field.
• Strong hands-on experience planning, launching, managing, and optimising paid digital advertising campaigns.
• Proven experience using Meta Ads Manager (Facebook and Instagram Ads).
• Strong experience with Google Ads, including Search, Display, and conversion-focused campaigns.
• Good understanding of performance marketing strategies, audience acquisition, conversion optimisation, and campaign planning.
• Practical knowledge of Search Engine Optimisation (SEO), including:
• Keyword research
• On-page SEO
• Technical SEO fundamentals
• Content optimisation
• Competitor analysis
• Search performance monitoring
• Experience with Google Analytics 4 (GA4) and analysing website traffic, user behaviour, and campaign performance.
• Working knowledge of Google Tag Manager, Meta Pixel, conversion events, and campaign tracking.
• Understanding of conversion funnels, attribution, UTM parameters, and performance measurement.
• Experience managing advertising budgets and optimising campaigns based on measurable results.
• Strong understanding of marketing KPIs including:
• Cost Per Click (CPC)
• Cost Per Acquisition (CPA)
• Cost Per Install (CPI)
• Click-Through Rate (CTR)
• Conversion Rate (CVR)
• Return on Ad Spend (ROAS)
• Return on Investment (ROI)
• Experience conducting A/B testing and campaign performance experiments.
• Strong copywriting skills for advertising campaigns, promotional content, landing pages, and calls to action.
• Ability to create effective marketing campaigns based on audience targeting, messaging, and business objectives.
• Experience developing and maintaining campaign schedules, marketing plans, and advertising budgets.
• Ability to analyse campaign performance and identify opportunities for continuous improvement.
• Strong understanding of social media advertising, audience targeting, retargeting, and remarketing strategies.
• Working knowledge of mobile application marketing and app user acquisition strategies.
• Ability to collaborate with creative and technical teams to deliver marketing campaigns.
• Experience preparing clear, structured marketing performance reports and presenting results to management.
• Strong analytical thinking, creativity, attention to detail, and problem-solving skills.
• Ability to independently manage multiple campaigns and priorities.
• Good organisational and time management skills.
• Professional English communication and copywriting skills.

Nice to Have

• Experience with charity, nonprofit, fundraising, media, or digital publishing organisations.
• Experience planning and managing donation campaigns, fundraising appeals, Ramadan campaigns, and seasonal giving initiatives.
• Experience with App Store Optimisation (ASO) for iOS and Android applications.
• Experience with Google App Campaigns, Apple Ads, and mobile app install campaigns.
• Familiarity with Firebase Analytics, app attribution platforms, and mobile conversion tracking.
• Experience with email marketing platforms, marketing automation, and CRM integrations.
• Experience using Mailchimp, Brevo, HubSpot, or similar marketing platforms.
• Experience with Google Search Console, Google Looker Studio, SEMrush, Ahrefs, or similar SEO and reporting tools.
• Experience building marketing dashboards and automated performance reports.
• Familiarity with Meta Conversions API and server-side conversion tracking.
• Experience with Google Ads conversion tracking, enhanced conversions, and GA4 event configuration.
• Experience optimising donation funnels, e-commerce conversions, subscriptions, or recurring payment journeys.
• Experience with YouTube advertising, video marketing, and digital media campaigns.
• Understanding of organic social media growth and community engagement strategies.
• Experience with landing page optimisation, UX improvements, and conversion rate optimisation (CRO).
• Familiarity with HTML, CMS platforms, WordPress, or website content management.
• Experience managing advertising campaigns targeting UK or international audiences.
• Experience working with high-traffic websites, mobile applications, charity platforms, media organisations, or subscription-based services.
• Familiarity with AI-assisted marketing tools, creative optimisation, and automated campaign workflows.
• Experience working in cross-functional teams and managing multiple marketing projects.

Important Application Requirement – Previous Work

Candidates MUST include at least TWO (2) digital marketing campaigns they have personally managed or significantly contributed to in their submitted CV or portfolio.

For each campaign, candidates should provide:

• Campaign name and a brief description of its objectives.
• Advertising platforms used, such as Meta Ads, Google Ads, or other relevant channels.
• Their individual role and responsibilities in campaign planning, execution, and optimisation.
• Campaign results and measurable performance, such as conversions, app installs, acquisition costs, donations, ROAS, or ROI.
• Supporting campaign examples, reports, screenshots, or portfolio references where available.

Confidential campaign information may be anonymised, provided candidates clearly explain their contributions and measurable results.

We are specifically interested in candidates with proven hands-on experience managing real campaigns and delivering measurable results, rather than only theoretical marketing knowledge.

Applications that do not include at least two qualifying digital marketing campaign examples will not be considered.