Digital Marketing & Growth Executive

Zarvo; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

ZarvoTech in Lahore is seeking a Digital Marketing & Growth Executive to plan, execute, measure, and optimize integrated campaigns across search, social, email, content, and paid advertising. You will collaborate with tech and creative teams to align campaigns with business goals and drive measurable growth.

The role requires hands-on experience in Google Ads, SEO, content marketing, and analytics, with a focus on performance, conversion optimization, and data-driven decision making in a

Qualifications

• Hands-on experience with digital marketing campaigns across Google Ads, social advertising, SEO, and content marketing.
• Strong understanding of keyword research, on-page/technical SEO, link-building, and search performance metrics.
• Ability to create briefs, calendars, ad copy, landing pages, and audience segments.

Responsibilities

• Develop and execute digital marketing strategies across search, social media, email, content, and paid advertising channels.
• Conduct keyword research, optimize website content, and support technical and on-page SEO initiatives.
• Plan campaign calendars, coordinate creative assets, and maintain consistent brand messaging.
• Monitor campaign performance, website traffic, leads, conversion rates, and return on advertising spend.
• Prepare regular reports with actionable insights, recommendations, and growth experiments.
• Manage landing page, funnel, and audience tests to improve campaign performance.

Skills

Digital marketing

Google Ads

SEO

Content marketing

Analytics

A/B testing

Campaign optimization

Stakeholder management

Tools

Google Analytics

Google Search Console

Advertising dashboards

Data visualization

Job description

Job Description

ZarvoTech is a technology and digital growth company in Lahore helping businesses grow through websites, software, SEO, social media, paid advertising, automation, and modern digital solutions. We are seeking a Digital Marketing & Growth Executive to plan, execute, measure, and improve integrated campaigns that strengthen brand visibility and generate qualified business opportunities.

The role combines strategy, content coordination, performance marketing, analytics, and conversion optimization. You will work closely with internal technology and creative teams to align campaigns with business goals and deliver clear, measurable growth.

• Develop and execute digital marketing strategies across search, social media, email, content, and paid advertising channels.
• Conduct keyword research, optimize website content, and support technical and on-page SEO initiatives.
• Plan campaign calendars, coordinate creative assets, and maintain consistent brand messaging.
• Monitor campaign performance, website traffic, leads, conversion rates, and return on advertising spend.
• Prepare regular reports with actionable insights, recommendations, and growth experiments.
• Manage landing page, funnel, and audience tests to improve campaign performance.

Job Specification

• Hands-on experience with digital marketing campaigns across Google Ads, social advertising, SEO, and content marketing.
• Strong understanding of keyword research, on-page SEO, technical SEO fundamentals, link-building principles, and search performance metrics.
• Ability to create campaign briefs, content calendars, ad copy, landing page recommendations, and audience segments.
• Proficiency with Google Analytics, Google Search Console, advertising dashboards, and reporting or visualization tools.
• Competence in tracking conversions, interpreting funnel data, conducting A/B tests, and optimizing campaigns against defined KPIs.
• Strong written communication, presentation, project coordination, and stakeholder management skills.
• Analytical, organized, curious, and comfortable managing multiple campaigns and deadlines in a technology-focused environment.