Growth-Focused Digital Marketing Lead

Zarvo; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

ZarvoTech in Lahore is seeking a Digital Marketing & Growth Executive to plan, execute, measure, and optimize integrated campaigns across search, social, email, content, and paid advertising. You will collaborate with tech and creative teams to align campaigns with business goals and drive measurable growth.

The role requires hands-on experience in Google Ads, SEO, content marketing, and analytics, with a focus on performance, conversion optimization, and data-driven decision making in a

Qualifications

• Hands-on experience with digital marketing campaigns across Google Ads, social advertising, SEO, and content marketing.
• Strong understanding of keyword research, on-page/technical SEO, link-building, and search performance metrics.
• Ability to create briefs, calendars, ad copy, landing pages, and audience segments.

Responsibilities

• Develop and execute digital marketing strategies across search, social media, email, content, and paid advertising channels.
• Conduct keyword research, optimize website content, and support technical and on-page SEO initiatives.
• Plan campaign calendars, coordinate creative assets, and maintain consistent brand messaging.
• Monitor campaign performance, website traffic, leads, conversion rates, and return on advertising spend.
• Prepare regular reports with actionable insights, recommendations, and growth experiments.
• Manage landing page, funnel, and audience tests to improve campaign performance.

Skills

Digital marketing

Google Ads

SEO

Content marketing

Analytics

A/B testing

Campaign optimization

Stakeholder management

Tools

Google Analytics

Google Search Console

Advertising dashboards

Data visualization

Job description

ZarvoTech in Lahore is seeking a Digital Marketing & Growth Executive to plan, execute, measure, and optimize integrated campaigns across search, social, email, content, and paid advertising. You will collaborate with tech and creative teams to align campaigns with business goals and drive measurable growth.

The role requires hands-on experience in Google Ads, SEO, content marketing, and analytics, with a focus on performance, conversion optimization, and data-driven decision making in a