Senior SEO Strategist

ZAR Solutions; Karachi Division; On-site; PKR 60,000 - 80,000; Full time

Job summary

ZAR Solutions is on the lookout for a Senior SEO Strategist in Karachi. This on-site position involves architecting organic growth through in-depth, tailored strategies for clients. The ideal candidate will conduct comprehensive SEO audits, develop strategic roadmaps, and measure success using business metrics to ensure effective outcomes.

Responsibilities also include proactive growth identification and technical troubleshooting. ZAR Solutions values a business-first mindset and strong communication skills as essential for this role.

Qualifications

• Proven experience optimizing content for AI-generated search.
• Exceptional communication skills to simplify complex concepts.
• Business-first mindset to drive revenue through SEO.

Responsibilities

• Conduct comprehensive SEO audits for site health.
• Develop strategic roadmaps tailored to business goals.
• Measure SEO success against business metrics.

Skills

Data-driven strategy development

Technical SEO expertise

Stakeholder communication

SEO performance tracking

AI optimization skills

Job description

Job Title: Senior SEO Strategist
Location: 44 Razi Rd, Block 6 P.E.C.H.S, Karachi, Pakistan
Employment Type: Full-Time | On-site
Company: ZAR Solutions
Salary: Market Competitive

Note: This is a strictly on-site (Karachi) role. We are currently only considering candidates available for in-office work; remote or out-of-city applications will not be processed at this time.

Job Description:

As our Senior SEO Strategist, you will be the primary architect of organic growth for our diverse client portfolio. We are looking for a diagnostic thinker who prioritizes impact over activity. You will be expected to immerse yourself in each client’s business model to develop bespoke, data-driven strategies rather than relying on standardized templates.
This role is designed for a professional who seeks a deep understanding of complex problems and remains focused on the ultimate objective: driving high-quality leads and conversions, not just increasing rankings.

Core Responsibilities

• Strategic Auditing: Conduct comprehensive technical, on-page, and off-page SEO audits to build an independent, authoritative view of site health.
• Roadmap Development: Design and execute 90-day and 6-month strategic roadmaps tailored to specific business goals and growth stages.
• Intent-Based Research: Develop keyword strategies rooted in search intent and conversion potential rather than raw volume.
• Technical Troubleshooting: Diagnose and resolve performance fluctuations and traffic anomalies with root-cause precision.
• Stakeholder Communication: Translate complex SEO data into clear, actionable insights for clients, bridging the gap between technical execution and business value.
• Cross-Functional Collaboration: Partner with content and development teams to ensure all digital assets serve a defined strategic purpose.
• Proactive Growth: Identify and surface risks and opportunities ahead of client inquiries.
• Performance Tracking: Measure success against bottom-line business metrics and ROI.

AI Search & Modern Visibility

Modern SEO requires staying ahead of evolving search behaviors. We expect proficiency in:

• AI-Powered Search: Optimizing site structures to ensure content is accurately retrieved and cited by LLMs (ChatGPT, Perplexity, Gemini, etc.).
• Answer Engine Optimization (AEO): Implementing FAQ schema, structured data, and direct-answer formatting to capture featured snippets and AI surfaces.
• Generative Engine Optimization (GEO): Building entity authority and understanding how LLMs index and rank brand information.
• Online Reputation Management (ORM): Strategically shaping the brand narrative across search result landscapes.
• Search Integration: Leveraging SEM and paid search data to inform organic prioritization and close visibility gaps.

Reporting & Data Analysis

A critical part of this role is accountability through transparent data. You will be responsible for:

• Comprehensive Monthly Reporting: Delivering detailed monthly performance reports for all brands and clients within the portfolio.
• Impact Attribution: Providing a “Change-Effect” analysis that clearly defines specific optimizations made and their direct impact on audience behavior and site performance.
• Comparative Analytics: Maintaining a Month-over-Month (MoM) performance audit to track progress, identify trends, and justify strategic pivots based on historical data.
• Business Intelligence: Moving beyond vanity metrics to show how SEO efforts are translating into tangible business growth.

Candidate Profile

The ideal candidate will demonstrate:

• A business-first mindset that asks “how does this drive revenue?” before execution.
• Proven experience optimizing content for AI-generated search summaries.
• The ability to proactively identify and resolve issues before they escalated.
• Exceptional communication skills, capable of explaining complex concepts in plain, professional language.
• A holistic view of SEO as a vital component of an integrated growth ecosystem.

What We Are Not Looking For

• Passive executors who require constant task management.
• Strategists who prioritize vanity metrics over tangible business outcomes.
• Individuals who cite “algorithm updates” as a fallback for plateauing results without deeper diagnosis.

How To Apply

Used (Applying for SEO) as a Email Subject
If you meet these standards and are ready to lead high-impact SEO initiatives, we want to hear from you.
Please send your CV and Portfolio, along with a brief summary of your most impactful SEO achievement from the past 12 months, to: