Digital Marketing Expert

Location Technologies, Inc.; Rawalpindi Division; Presencial; PKR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Location Technologies, Inc. is seeking a digital marketing expert in Pakistan to grow our brand and drive results for our software products. You will plan and execute campaigns, manage social media content, and optimise SEO, landing pages, and email outreach.

The role involves collaborating with a small onsite team, leveraging Meta Ads, Google Ads, and analytics to deliver measurable outcomes. Fluency in English and Urdu is preferred, with a background in marketing or business.

Formación

• 2-3 years hands-on digital marketing experience.
• Proven experience running Meta Ads (Facebook/Instagram) with measurable results.
• Strong understanding of social media marketing, content creation, and audience targeting.
• Familiarity with Google Ads, Google Analytics, and Meta Business Suite.
• Basic knowledge of SEO and lead generation.
• Excellent English and Urdu communication skills.
• Bachelor's degree in Marketing or related field preferred.
• Candidates based in or near Chakwal will be preferred.

Responsabilidades

• Plan and run digital marketing strategies to grow brand awareness, leads, and customers.
• Create, run, and optimise paid campaigns on Meta, Google, and other platforms as needed.
• Manage social media pages: calendars, posts, reels, and audience engagement.
• Collaborate with team on content, campaigns, and product launches.
• Oversee SEO, website content, and landing pages.
• Run email and WhatsApp marketing campaigns.

Conocimientos

Meta Ads

Social media marketing

Content creation

Audience targeting

Google Ads

Google Analytics

SEO basics

Lead generation

English & Urdu communication

Educación

Bachelor's degree in Marketing or related field

Herramientas

Meta Business Suite

Google Ads

Google Analytics

Canva

CapCut (video editing)

Descripción del empleo

Location Technologies is a software company building digital products for growing markets in Pakistan. We're looking for a digital marketing expert to grow our brand, reach new customers, and drive results for our products.

What You'll Do

• Plan and run digital marketing strategies to grow brand awareness, leads, and customers
• Create, run, and optimise paid campaigns on Meta (Facebook and Instagram), plus Google and other platforms as needed
• Manage our social media pages: content calendars, posts, reels, and audience engagement
• Work with the team on content, campaigns, and product launches
• Manage SEO, website content, and landing pages
• Run email and WhatsApp marketing campaigns
• Track performance (reach, engagement, leads, conversions, cost per result) and report results with clear insights
• Research competitors and market trends to find new growth opportunities

What We're Looking For

• 2-3 years of hands-on digital marketing experience
• Proven experience running and optimising Meta Ads (Facebook and Instagram), with results you can show
• Good understanding of social media marketing, content creation, and audience targeting
• Familiarity with Google Ads, Google Analytics, and Meta Business Suite
• Basic knowledge of SEO and lead generation
• Strong communication in English and Urdu
• Creative, data-driven, and self-motivated
• Bachelor's degree in Marketing, Business, or a related field (preferred)
• Candidates based in or near Chakwal will be preferred

Nice to Have

• Design skills (Canva, Photoshop, or Figma) for creating social media posts and ad creatives
• Video editing skills (CapCut, Premiere Pro) for reels and short videos
• Experience marketing a software product, app, or tech startup
• Experience with influencer marketing

What We Offer

• A chance to shape the marketing of growing products from the start
• A collaborative onsite team environment