Digital Marketing Executive: Female/ Asst Manager DM

Shahidandsons; Karachi Division; On-site; PKR 558,000 - 781,200; Full time

Job summary

A beauty brand is seeking a Digital Marketing & PR Executive to enhance visibility through strategic campaigns. Responsibilities include managing ad campaigns, executing PR strategies, and building influencer relationships. Candidates should have a degree in a related field and 1-2 years of relevant experience, with certifications in Meta and Google Ads being essential.

Qualifications

• 1–2 years of experience in digital marketing, PR, influencer campaigns, and/or brand partnerships (preferably in beauty, fashion, or FMCG).
• Proven experience in running paid ads and achieving digital sales targets.
• Recognized certification in Meta (Facebook/Instagram) and/or Google Ads is a must.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across multiple platforms to meet digital sales targets.
• Develop and implement PR strategies to enhance presence across media channels.
• Identify and manage brand partnerships, co-branding opportunities, and sponsorships.

Skills

Paid Media Advertising

Online Sales Conversion

Influencer Marketing

PR Strategy & Execution

Co-branding & Partnerships

Event Planning

Content Support & Ideation

Target-Oriented Execution

Meta & Google Ads Certified

Digital Campaign Optimization

Education

Bachelor’s degree in Marketing, Public Relations, Communications, or a related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Overview

Elmore Beauty is seeking a dynamic and performance-oriented Digital Marketing & PR Executive who can elevate the brand’s visibility through strategic PR and influencer campaigns and drive measurable online sales through expertly executed digital advertising. This role requires a sharp understanding of paid media, influencer marketing, co-branding collaborations, and the ability to work under pressure while achieving set targets. The ideal candidate is certified in running ads, thrives in a fast-paced environment, and is passionate about the beauty industry.

Responsibilities

• Digital Sales & Ad Management
  • Plan, execute, and optimize paid ad campaigns across Facebook, Instagram, Google, and other platforms to meet digital sales targets.
  • Own end-to-end ad management including budgeting, audience targeting, A/B testing, tracking, and reporting.
  • Ensure each campaign is ROI-driven and aligns with brand positioning and growth strategy.
  • Use tools like Meta Ads Manager, Google Ads, and Analytics to monitor ad performance and optimize results.
• Public Relations & Influencer Marketing
  • Develop and implement PR strategies to enhance Elmore Beauty’s presence across digital, print, and broadcast media.
  • Build strong relationships with journalists, bloggers, editors, influencers, and other stakeholders in the beauty and lifestyle space.
  • Manage the execution of influencer campaigns — from shortlisting and onboarding to briefing and performance tracking.
• Brand Partnerships & Events
  • Identify, initiate, and manage brand collaborations, co-branding opportunities, and sponsorships to amplify brand visibility.
  • Plan and execute brand events, product launches, press conferences, exhibitions, and consumer-facing activations.
  • Ensure timely execution and flawless delivery of all brand events within allocated budgets.
• Content & Campaign Support
  • Collaborate with the creative team for campaign planning, ideation, and content execution.
  • Support in basic content creation and videography for social media if needed.
  • Ensure brand consistency and storytelling across all touchpoints.
• Performance Reporting & Target Tracking
  • Monitor and report on campaign KPIs including reach, engagement, conversion, and ROI.
  • Maintain a database of media contacts, collaborators, and event partners.
  • Work closely with the sales and marketing teams to align digital strategies with revenue goals.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• 1–2 years of experience in digital marketing, PR, influencer campaigns, and/or brand partnerships (preferably in beauty, fashion, or FMCG).
• Proven experience in running paid ads and achieving digital sales targets.
• Recognized certification in Meta (Facebook/Instagram) and/or Google Ads is a must.
• Strong media and influencer contacts.
• Excellent communication, negotiation, and project management skills.
• Creative thinker with an eye for detail and a deep understanding of consumer behavior.
• Comfortable working under pressure and meeting deadlines and performance targets.
• Ability to work flexible hours during campaign rollouts and events.

Key Skills

• Paid Media Advertising
• Online Sales Conversion
• Influencer Marketing
• PR Strategy & Execution
• Co-branding & Partnerships
• Event Planning
• Content Support & Ideation
• Target-Oriented Execution
• Meta & Google Ads Certified
• Digital Campaign Optimization