Digital Marketing & Business Development Coordinator

Ferozosons Bio Technologies; Karachi Division; On-site; PKR 800,000 - 1,200,000; Full time

Benefits offered by this job

Incentive Bonus

Job summary

Ferozosons Bio Technologies in Karachi seeks a skilled digital marketer to support early-stage commercial growth by executing marketing campaigns and engaging with partners. Responsibilities include creating impactful content, managing advertising channels, and nurturing leads.

The ideal candidate should have 3+ years of experience in digital marketing or B2B development, proficiency with social media and email marketing tools, as well as strong analytical skills. Incentive bonuses are included in the rewards package.

Qualifications

• 3+ years relevant experience in digital marketing and/or business development.
• Experience with social media platforms and email marketing tools.
• Strong written communication to translate technical information.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Create content to communicate product benefits effectively.
• Manage and optimize advertising channels and improve performance.

Skills

Digital marketing

Lead generation

Content creation

Social media management

B2B development

Tools

Google Analytics

CRM tools (HubSpot, Zoho)

Email marketing tools

Job description

Job Description

Company: Ferozosons Bio Technologies (Karachi)

Role Overview

• Support early-stage commercial growth by executing digital marketing, lead generation, and partner engagement activities.
• Report to senior management and collaborate with R&D, product development, and operations to translate technical value into market opportunities.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, email, and company website to raise brand awareness and generate leads.
• Create content (posts, blogs, product summaries) that communicates scientific product benefits clearly for target audiences in Pakistan.
• Manage and optimize paid advertising and organic channels; use analytics to improve performance and ROI.
• Identify, qualify, and nurture business leads through outreach, virtual meetings, and follow-up to convert prospects into customers or partners.
• Support partnership development with laboratories, clinics, distributors, and institutional buyers; prepare proposals and commercial materials.
• Maintain lead pipeline and reporting; coordinate with cross‑functional teams for technical input.

Job Specification

Must‑Have

• 3+ years relevant experience (combined digital marketing and/or business development).
• 1‑2 years hands‑on in digital marketing or B2B development preferred.
• Experience with social media platforms, email marketing tools, and basic SEO practices.
• Experience managing paid campaigns (Facebook/Instagram, Google Ads) and interpreting campaign analytics.
• Familiarity with CRM tools (HubSpot, Zoho, or similar) and maintaining lead pipelines.
• Analytical skills with tools such as Google Analytics or campaign dashboards.
• Strong written communication; ability to translate technical/scientific information into clear marketing materials.

Preferred / Plus

• Basic graphic/content creation skills (Canva, post editors).
• Experience in biotech, healthcare, or scientific services B2B marketing.

Job Rewards and Benefits

Incentive Bonus