Marketing - Lead Generation Specialist

Fattavia Tech; Karachi Division; On-site; PKR 1,400,000 - 2,800,000; Full time

Benefits offered by this job

Incentive Bonus

Job summary

Fattavia Tech, a Karachi-based web development agency, is looking for a Marketing - Lead Generation Specialist to build a steady pipeline of qualified B2B leads for web development, e-commerce and digital transformation services. You will conduct research-driven outbound and inbound campaigns, optimize messaging, and collaborate with sales and delivery to convert opportunities into projects.

The role emphasizes data-driven outreach across LinkedIn, email, Meta and PPC, landing page optimization,

Qualifications

• 3+ years B2B lead generation experience (IT services / web development / SaaS preferred).
• Outbound/Inbound channels: LinkedIn, Meta, cold email, lead nurturing.
• CRM familiarity for tracking & scoring leads.
• PPC & paid ads: Google Ads, Meta Ads, LinkedIn Ads (basic setup & optimization).
• Landing pages & CRO knowledge and use of landing page builders.
• Prospecting: research and building targeted prospect lists.
• Copywriting for outreach messages, emails, and ads.
• Analytics: measure CPL, conversions, MQLs and optimize campaigns.
• Good communication and collaboration skills.

Responsibilities

• Develop and execute lead generation strategies across digital channels to generate qualified leads.
• Research target industries and buyer personas; build prospect lists and run targeted outreach.
• Create and optimize landing pages, campaigns, and funnels to improve lead quality and conversions.
• Manage CRM records, track sources, score leads, and hand off qualified prospects with context.
• Set up and optimize paid campaigns and monitor CPL and conversion rates.

Skills

Lead generation

CRM

Landing pages & CRO

Copywriting

Analytics

Outreach strategies

PPC advertising

Tools

Google Ads

Meta Ads

LinkedIn Ads

Landing page builders

Job description

Job Description

Company Overview

We are seeking a Marketing - Lead Generation Specialist to join a Karachi-based web development agency and drive a steady pipeline of qualified leads for web development, e-commerce, and digital transformation services. The role focuses on research-driven outbound and inbound efforts, campaign optimization, and close coordination with sales and delivery to convert opportunities into projects.

Key Responsibilities

• Develop and execute lead generation strategies across digital channels (Meta, LinkedIn, email, PPC, niche platforms) to generate qualified leads.
• Research target industries and buyer personas, build prospect lists, and run targeted outreach sequences tailored to decision-makers in Pakistan.
• Create and optimize landing pages, Meta campaigns, and conversion funnels with clear CTAs to improve lead quality and conversion rates.
• Manage CRM records, track lead sources, score leads, and hand off qualified prospects to the sales team with context and recommended next steps.
• Set up and optimize paid campaigns (Google Ads, Meta Ads) and monitor CPL and conversion rates.

Job Specification

Must-have

• 3+ years B2B lead generation experience (preferably IT services, web development, or SaaS).
• Outbound/Inbound channels: LinkedIn outreach, Meta, cold email sequences, lead nurturing workflows.
• CRM familiarity for tracking and scoring leads.
• PPC & paid ads: Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads basic setup and optimization.
• Landing pages & CRO knowledge and use of landing page builders.
• Prospecting: research and building targeted prospect lists.
• Copywriting for outreach messages, email sequences, and ad creatives.
• Analytics: measuring CPL, conversion rates, MQLs and using data to refine campaigns.
• Good communication and collaboration skills.

Preferred

• Certifications in digital marketing, LinkedIn marketing, email marketing, or CRM usage.

Job Rewards and Benefits

Incentive Bonus