Deputy GM — Brand, Communications & Digital Strategy

HRSI; Karachi Division; On-site; PKR 5,000,000 - 7,500,000; Full time

Job summary

HRSI seeks a Deputy General Manager – Corporate Brand, Communications & Digital to steward the Masterbrand and oversee the integrated brand, communications and digital agenda. You will guide brand strategy, external and internal communications, and content across web, social and publications.

Lead a high-performing team, manage budgets and agencies, and drive ROI for events, sponsorships and campaigns while ensuring governance and regulatory compliance in a dynamic corporate environment.

Qualifications

• Master's degree in Marketing/Media or related field; 16 years of education.
• 8–10 years in brand management or corporate comm; 5–7 years in leadership.
• Proven masterbrand or corporate brand leadership in complex environments with digital transformation exposure.

Responsibilities

• Define and execute the multi-year Masterbrand strategy, architecture, and annual plans; advise leadership on brand implications.
• Govern brand identity, positioning, and visual standards across touchpoints; use health data to guide campaigns.
• Direct media relations, PR, and crisis & issues communication; oversee executive and internal communications.
• Curate corporate events, sponsorships, and partnerships with ROI measurement aligned to brand strategy.
• Own the corporate website, social media, and an always-on content engine; leverage analytics, SEO/SEM, and marketing tech to optimize reach.
• Direct flagship publications — annual reports, sustainability reports, newsletters — to global design and disclosure standards.
• Own the departmental budget; manage agencies on performance-based terms.
• Build and develop a high-performing team; ensure governance, compliance across communications.

Skills

Brand strategy

Identity governance

Content strategy

Digital analytics

Stakeholder influence

Leadership

Education

Master's degree in Marketing/Media or related field

Brand/digital/corporate communications certifications (CIM, Google/Meta, IABC)

Job description

HRSI seeks a Deputy General Manager – Corporate Brand, Communications & Digital to steward the Masterbrand and oversee the integrated brand, communications and digital agenda. You will guide brand strategy, external and internal communications, and content across web, social and publications.

Lead a high-performing team, manage budgets and agencies, and drive ROI for events, sponsorships and campaigns while ensuring governance and regulatory compliance in a dynamic corporate environment.