Customer Communications Lead — Lifecycle & Experiments

Jeeny; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health benefits

Flexible hours

Job summary

Jeeny in Lahore is seeking a Customer Communications Lead to own rider and driver messaging across channels. You will bring structure to messaging, set prioritization rules, and ensure timely communication.

You will lead experimentation on content, tone, offers and journeys, using A/B tests and performance data to continuously improve our messaging. This role combines judgment, stakeholder management and analytical thinking to shape automated, personalized communications.

Qualifications

• 3–5 years in CRM operations, lifecycle marketing, or campaign management.
• Hands-on with a customer engagement platform such as CleverTap, Braze, Iterable or Salesforce Marketing Cloud, including segmentation, frequency capping, suppression.
• Working knowledge of experimentation: sample sizing, control design, significance, and SQL is a plus.
• Experience handling multilingual and multi-market customer communications is preferred.
• Proven ability to write a data specification and communicate with data/engineering teams.

Responsibilities

• Own our communications register, the definitive record of every message we send, who receives it, why it exists, who owns it, when it fires and how success is measured
• Govern communications across teams and channels with centralized rules on frequency, suppression, priority and eligibility
• Arbitrate competing sends and document rationale for the chosen message
• Design and run the A/B testing programme across content and maintain a test register
• Define KPIs for messages and work with data/engineering to close data gaps
• Convert experiment results into content standards for brand and content teams
• Partner with data science on the automated decisioning engine with required guardrails
• Chair a planning forum where teams propose sends and obtain approvals/rejections

Skills

CRM operations

Lifecycle marketing

Campaign management

Marketing automation

Tools

CleverTap

Braze

Iterable

Salesforce Marketing Cloud

Job description

Jeeny in Lahore is seeking a Customer Communications Lead to own rider and driver messaging across channels. You will bring structure to messaging, set prioritization rules, and ensure timely communication.

You will lead experimentation on content, tone, offers and journeys, using A/B tests and performance data to continuously improve our messaging. This role combines judgment, stakeholder management and analytical thinking to shape automated, personalized communications.