Cold Calling Specialist

AdMasters Advertising Agency; Multan; Hybrid; PKR 900,000 - 1,500,000; Full time

Job summary

AdMasters Advertising Agency is seeking a Cold Calling Specialist for a full-time, hybrid role based in Multan with some work-from-home flexibility. You will conduct outbound calls, qualify leads, and schedule demos for the sales team.

Responsibilities include logging calls, updating CRM records, and tailoring messaging to prospects while collaborating with marketing and sales to improve client acquisition. Strong English communication and CRM experience are essential.

Qualifications

• Strong communication and interpersonal skills, including clear spoken English and confident phone presence.
• Proficiency in cold calling, lead generation, and basic sales techniques, with the ability to handle objections and build rapport.
• Experience with CRM or lead management tools and accurate documentation of call outcomes and prospect information.
• Basic understanding of digital marketing concepts (Meta, Google, TikTok ads) and the ability to explain services simply.
• Goal-oriented mindset with the ability to meet daily/weekly call, appointment and conversion targets.
• Hybrid work environment in Multan, balancing office and home-based tasks.
• Telemarketing/inside sales experience preferred but not mandatory.
• High school diploma or equivalent; further education in business/marketing/communications is an advantage.

Responsibilities

• Make outbound calls to prospective clients and introduce AdMasters' digital marketing services.
• Qualify leads and schedule follow-up meetings or demos for the sales team.
• Maintain call logs and update CRM records; follow scripts while tailoring messaging to prospects.
• Collaborate with marketing and sales to refine outreach strategies and improve lead quality.
• Aim to hit daily and weekly call, appointment, and conversion targets.
• Provide feedback on lead quality and contribute to improving client acquisition efforts.

Skills

Strong communication

Cold calling

CRM / lead management

Digital marketing concepts

Goal-oriented mindset

Telemarketing / inside sales

Hybrid work during Multan presence

Education

High school diploma or equivalent

Business/Marketing/Communications education (advantage)

Tools

CRM software

Job description

Company Description

AdMasters Advertising Agency is a data-driven digital marketing company that helps global brands scale through high-performance advertising on Meta, Google, and TikTok. The agency focuses on driving measurable growth and conversions for international e-commerce and service-based businesses, using full-funnel strategies from awareness to retargeting. AdMasters emphasizes global standards, ensuring brands resonate with diverse international audiences while prioritizing strong return on ad spend and budget efficiency. Core services include Meta Ads, Google Search and Display Ads, TikTok marketing and content strategy, and high-converting landing page optimization.

Role Description

The Cold Calling Specialist is a full-time, hybrid role based in Multan, with the flexibility to perform some tasks from home. In this role, the specialist will conduct outbound calls to prospective clients, introduce AdMasters' digital marketing services, qualify leads, and schedule follow-up meetings or demos for the sales team. Daily tasks include maintaining call logs, updating CRM records, following scripts while tailoring messaging to prospect needs, and achieving agreed call and conversion targets. The specialist will collaborate with marketing and sales colleagues to refine outreach strategies, provide feedback on lead quality, and contribute to improving overall client acquisition efforts.

Qualifications

• Strong communication and interpersonal skills, including clear spoken English and confident phone presence.
• Proficiency in cold calling, lead generation, and basic sales techniques, with the ability to handle objections and build rapport.
• Experience working with CRM or lead management tools, and ability to accurately document call outcomes and prospect information.
• Basic understanding of digital marketing concepts (e.g., Meta, Google, TikTok ads) and the ability to explain services in simple terms.
• Goal-oriented mindset with the capacity to meet daily and weekly call, appointment, and conversion targets.
• Comfort working in a hybrid environment in Multan, managing time effectively across office and home settings.
• Previous experience in telemarketing, inside sales, or customer outreach is preferred but not mandatory.
• High school diploma or equivalent; further education in business, marketing, or communications is an advantage.