Location: G-13/4 Islamabad, Pakistan
Job Type: Full-Time | Onsite
Working Hours: 07:00 PM – 04:00 AM
Department: Sales & Business Development
About
We are looking for a proactive and target-driven B2B Sales Development Representative (SDR) to join our sales team. The SDR will be responsible for identifying potential B2B clients, initiating conversations with decision-makers, qualifying prospects, and generating qualified sales opportunities for the Business Development/Closing team.
The ideal candidate is confident in cold outreach, understands B2B prospecting, and can consistently generate meaningful conversations with potential clients.
Key Responsibilities
- Conduct outbound prospecting through cold calling, LinkedIn, email, and other sales channels.
- Research companies and identify relevant decision-makers and key stakeholders.
- Build and maintain targeted prospect lists based on the company's ideal customer profile (ICP).
- Initiate conversations with business owners, executives, and decision-makers.
- Identify prospects' business needs, challenges, and potential pain points.
- Qualify leads based on business requirements, budget, authority, need, and timeline.
- Schedule qualified discovery calls and sales meetings for the Business Development/Sales team.
- Conduct consistent follow-ups with prospects through calls, emails, and LinkedIn.
- Maintain accurate records of prospect interactions, follow-ups, and lead status in the CRM.
- Use sales tools and databases to research and identify new prospects.
- Maintain a healthy and consistent sales pipeline.
- Work closely with Business Developers, Account Executives, and Sales Closers to ensure smooth handoff of qualified opportunities.
- Meet and exceed daily, weekly, and monthly activity and meeting targets.
- Continuously test and improve outreach messaging, prospecting strategies, and conversion rates.
Requirements
- 1–3 years of experience in B2B sales, SDR, business development, lead generation, or cold outreach.
- Proven experience in B2B prospecting and lead generation.
- Excellent verbal and written English communication skills.
- Confident and professional communication with international clients.
- Strong cold calling, objection-handling, and follow-up skills.
- Ability to research companies and identify decision-makers.
- Comfortable working with sales targets and performance‑based KPIs.
- Strong persistence and ability to handle rejection.
- Good organizational and time‑management skills.
- Experience with CRM and sales prospecting tools.
Preferred Skills
- Experience prospecting US‑based B2B clients.
- Experience selling SaaS, software, digital marketing, web development, AI solutions, or technology services.
- Hands‑on experience with LinkedIn Sales Navigator, Apollo, HubSpot, Zoho CRM, Lusha, or similar tools.
- Previous experience booking qualified meetings for Account Executives or Sales Closers.
- Understanding of B2B sales funnels and lead qualification methodologies.
KPI's
- Daily outbound calls
- Daily LinkedIn/email outreach
- Qualified leads generated
- Sales‑qualified opportunities generated
- Follow‑up completion rate
- Qualified meetings booked
- Show‑up rate
- Lead‑to‑meeting conversion rate
- Pipeline contribution
The ideal candidate is highly energetic, persistent, and comfortable with outbound sales. They should not be afraid of cold calling or rejection and should be able to turn a cold prospect into a qualified sales conversation through effective communication and follow-up.About the Role