Chief Marketing Officer - PTCL

PTCL.Official; Islamabad; Hybrid; PKR 4,500,000 - 9,000,000; Full time

Benefits offered by this job

Hybrid work model

6-month maternity leave

30-day paternity leave

Job summary

PTCL is seeking an Executive Marketing Leader to define and drive the company’s enterprise-wide marketing, commercial and customer growth strategy. You will provide strategic leadership to strengthen PTCL's market leadership in Pakistan’s telecommunications, ICT, and digital services landscape.

You will guide pricing, CVM, digital marketing and brand management while leading a high-performing team through transformative initiatives and partnerships.

Qualifications

• Minimum 15 years of progressive experience in Marketing, Commercial strategy or digital business.
• At least 5–7 years in executive leadership roles in large organizations.
• Experience in telecommunications, ICT or technology sectors is preferred.
• Proven track record in transformation, digital marketing and revenue optimization.

Responsibilities

• Define and execute PTCL's enterprise-wide marketing and commercial strategy.
• Advise the CEO on market trends, customer insights and competitive positioning.
• Drive sustainable revenue growth, profitability and market share expansion.
• Lead portfolio strategy across Broadband, Fiber, IPTV and digital services.
• Oversee pricing, CVM and ARPU growth initiatives.
• Lead digital marketing across channels and enhance omnichannel journeys.
• Develop and nurture a high-performing marketing organization.

Skills

Strategic leadership

Commercial strategy

Digital marketing

Customer experience

Brand management

Data analytics

Education

Master's degree in Marketing

MBA or related executive education

Job description

ARE YOU READY TO JOIN PTCL?

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Vision & Values:

With a clear vision to become the largest technology player driving the digital transformation of Pakistan, PTCL is guided by a set of our unified core values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL

Be a member of PTCL's Executive Management Team responsible for defining and executing the Company's enterprise-wide marketing, commercial and customer growth strategy. The role provides strategic leadership to strengthen PTCL's market leadership, accelerate sustainable revenue growth, enhance customer lifetime value, and build a differentiated brand in Pakistan's telecommunications, ICT and digital services landscape.

HOW CAN YOU EXPRESS YOUR TALENT

Strategic Leadership & Commercial Growth

• Develop and execute PTCL's enterprise-wide marketing and commercial strategy aligned with corporate objectives.
• Advise the CEO on market trends, customer insights and competitive positioning.
• Drive sustainable revenue growth, profitability, market share expansion and customer acquisition.
• Identify new revenue streams through innovative products and strategic partnerships.
• Lead commercialization of new technologies and business initiatives.
• Champion customer-centric transformation across the organization.

Marketing Strategy & Go-to-Market Excellence

• Develop integrated go-to-market strategies for consumer products and digital services.
• Lead product launches and demand generation campaigns.
• Optimize segmentation, targeting and positioning using analytics.
• Continuously refine commercial strategies based on market intelligence.

Product Portfolio & Commercial Management

• Lead portfolio strategy for Broadband & Fiber, Wireline Voice, IPTV, Digital Services and Value Added Services.
• Manage product lifecycle, positioning, commercialization, profitability and competitiveness.

Pricing, Revenue Management & CVM

• Develop enterprise pricing strategies.
• Lead Customer Value Management initiatives to improve acquisition, retention and lifetime value.
• Drive ARPU growth through pricing, segmentation and cross-selling.
• Use predictive analytics to reduce churn.

Digital Marketing & Customer Engagement

• Lead digital marketing across all channels.
• Accelerate digital acquisition and self-service adoption.
• Drive personalized engagement using AI and marketing technology.
• Enhance omnichannel customer journeys.

Customer Experience & Insights

• Lead enterprise customer experience strategy.
• Monitor NPS and customer satisfaction.
• Leverage analytics to improve customer journeys.

Brand Strategy & Corporate Communications

• Define PTCL's brand strategy and positioning.
• Lead integrated communication and advertising.
• Protect corporate reputation and oversee sponsorship.

Innovation & Digital Transformation

• Evaluate AI, automation and analytics capabilities.
• Develop strategic ecosystem partnerships.

Financial & Business Performance

• Own marketing budgets and maximize ROI.
• Contribute to EBITDA growth.
• Monitor commercial KPIs.

Leadership & Organizational Development

• Lead and develop a high-performing marketing organization.
• Drive succession planning and capability development.
• Promote innovation, collaboration and accountability.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification

• Master's degree in Marketing, Business Administration, Management, Economics or related discipline.
• Executive education from a recognized international institution is an advantage.

Experience

• Minimum 15 years of progressive experience in Marketing, Commercial strategy, Customer management or Digital business.
• At least 5 - 7 years in executive leadership roles.
• Experience within telecommunications, ICT, technology or large customer-centric organizations.
• Strong record in commercial transformation, digital marketing, customer experience, brand management and revenue optimization.

PTCL family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.