Senior Digital Growth & ROI Marketing Leader

Creative Chaos; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Creative Chaos is seeking a Senior Digital Marketing Executive to lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strategic thinker with proven experience in various digital channels and a passion for data-driven decision-making.

You will oversee multi-channel campaigns, social media calendars, SEO/SEM efforts, email marketing, and data-driven optimization using analytics tools.

Qualifications

• 3–5 years of proven experience in digital marketing.
• Experience in tech, SaaS, or startup environments.
• Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation.
• Strong SEO, SEM, social media strategy, and performance analytics.
• Budget management and campaign optimization experience.
• Excellent communication and project management skills.
• Analytical mindset with data-driven decision making.
• B2B marketing experience preferred.

Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns across paid, owned, and earned media.
• Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to build engagement.
• Manage and scale paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with ROI focus.
• Collaborate with content, design, and product teams for campaign assets and landing pages.
• Implement and monitor SEO and SEM strategies to improve visibility and traffic.
• Execute and optimize email marketing workflows for audience engagement and nurturing.
• Track campaign data using GA, HubSpot, and Meta Business Suite; provide actionable insights.
• Support event and partnership marketing initiatives through digital promotions.
• Stay updated with trends and best practices in digital marketing.

Skills

Digital marketing strategy

Multi-channel campaigns

Google Ads

Meta Ads

LinkedIn Campaign Manager

Marketing automation

SEO/SEM

Social media strategy

Data analytics

Budget management

Communication

Project management

B2B marketing

Community marketing

Education

Bachelor's degree in Marketing or related field

Master's degree a plus

Tools

HubSpot

Mailchimp

Google Analytics

Meta Business Suite

Job description

Creative Chaos is seeking a Senior Digital Marketing Executive to lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strategic thinker with proven experience in various digital channels and a passion for data-driven decision-making.

You will oversee multi-channel campaigns, social media calendars, SEO/SEM efforts, email marketing, and data-driven optimization using analytics tools.