Brand Activation & Field Events Lead

Recruit AI; Phalia; Sur place; PKR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Recruit AI in Phalia is seeking an Event Marketing Manager to plan, coordinate and execute on-ground campaigns and brand activations across diverse local locations such as schools, colleges and offices. The role requires strong negotiation and stakeholder liaison skills, plus the ability to manage multiple campaigns within budget.

The ideal candidate has 3 years of experience in field marketing or trade marketing and will travel frequently to ensure successful events and partnerships aligned

Qualifications

• 3 years of relevant experience in field marketing, brand activation or trade marketing.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects simultaneously while maintaining budget discipline.
• Willingness to travel extensively and liaise with various stakeholders.

Responsabilités

• Plan and execute on-ground campaigns, promotions, and brand activations at targeted locations to maximize brand visibility and customer engagement.
• Select locations for billboards, hoardings, banners, and standees by conducting market research and coordinating with marketing and sales teams.
• Manage vendor and agency relationships, including negotiating rates, overseeing installation and removal of promotional materials, and ensuring quality standards are met.
• Conduct regular site visits to verify placement and submit photo/video documentation of campaign progress and compliance.
• Identify, initiate and close MOUs with educational institutions, offices, hotels, restaurants, and companies to expand brand presence and secure opportunities.
• Maintain a database of current and potential partners and track engagement progress and follow-ups.
• Coordinate with branch locations to ensure proper campaign implementation, branding, and promotions with site inspections as needed.
• Lead planning and execution of campaigns related to product launches, seasonal offers, and branch openings to drive interest and sales.
• Negotiate contracts and terms with vendors, agencies, and event organizers to align with budget requirements.
• Monitor competitor activities in local markets to identify trends and opportunities.
• Track and report campaign expenses and provide regular financial updates.
• Prepare detailed reports on campaign performance, partnerships, budgets and results for strategic planning.
• Adopt MS Excel, Word and PowerPoint to document, analyze and present data.
• Travel extensively for site visits, partner meetings and event coordination.

Connaissances

Field marketing

Brand activation

Trade marketing

Negotiation

Stakeholder liaison

Project management

Outils

MS Excel

PowerPoint

MS Word

Description du poste

Recruit AI in Phalia is seeking an Event Marketing Manager to plan, coordinate and execute on-ground campaigns and brand activations across diverse local locations such as schools, colleges and offices. The role requires strong negotiation and stakeholder liaison skills, plus the ability to manage multiple campaigns within budget.

The ideal candidate has 3 years of experience in field marketing or trade marketing and will travel frequently to ensure successful events and partnerships aligned