Event Marketing Manager - TJ / 1911447

Recruit AI; Phalia; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Recruit AI in Phalia is seeking an Event Marketing Manager to plan, coordinate and execute on-ground campaigns and brand activations across diverse local locations such as schools, colleges and offices. The role requires strong negotiation and stakeholder liaison skills, plus the ability to manage multiple campaigns within budget.

The ideal candidate has 3 years of experience in field marketing or trade marketing and will travel frequently to ensure successful events and partnerships aligned

Qualifications

• 3 years of relevant experience in field marketing, brand activation or trade marketing.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects simultaneously while maintaining budget discipline.
• Willingness to travel extensively and liaise with various stakeholders.

Responsibilities

• Plan and execute on-ground campaigns, promotions, and brand activations at targeted locations to maximize brand visibility and customer engagement.
• Select locations for billboards, hoardings, banners, and standees by conducting market research and coordinating with marketing and sales teams.
• Manage vendor and agency relationships, including negotiating rates, overseeing installation and removal of promotional materials, and ensuring quality standards are met.
• Conduct regular site visits to verify placement and submit photo/video documentation of campaign progress and compliance.
• Identify, initiate and close MOUs with educational institutions, offices, hotels, restaurants, and companies to expand brand presence and secure opportunities.
• Maintain a database of current and potential partners and track engagement progress and follow-ups.
• Coordinate with branch locations to ensure proper campaign implementation, branding, and promotions with site inspections as needed.
• Lead planning and execution of campaigns related to product launches, seasonal offers, and branch openings to drive interest and sales.
• Negotiate contracts and terms with vendors, agencies, and event organizers to align with budget requirements.
• Monitor competitor activities in local markets to identify trends and opportunities.
• Track and report campaign expenses and provide regular financial updates.
• Prepare detailed reports on campaign performance, partnerships, budgets and results for strategic planning.
• Adopt MS Excel, Word and PowerPoint to document, analyze and present data.
• Travel extensively for site visits, partner meetings and event coordination.

Skills

Field marketing

Brand activation

Trade marketing

Negotiation

Stakeholder liaison

Project management

Tools

MS Excel

PowerPoint

MS Word

Job description

Our client Recruit AI is looking for a Event Marketing Manager in Phalia

The Activation & Events Manager at Recruit AI plays a crucial role in planning, coordinating, and executing on-ground marketing campaigns, brand activations, and experiential events across various market locations such as schools, colleges, offices, and commercial areas. This position focuses on enhancing brand visibility and engagement through strategic placement of billboards, hoardings, banners, and other promotional materials. The manager works closely with vendors, agencies, and partners to negotiate contracts, manage budgets, and ensure the timely and efficient implementation of campaigns. The role requires frequent site visits to verify placements, track competitor activities, and explore new business opportunities to strengthen market presence.

The ideal candidate will have a strong background in field marketing, brand activation, or trade marketing with 3 years of relevant experience. The role demands good knowledge of local markets and commercial areas, excellent negotiation and communication skills, and the ability to manage multiple projects simultaneously while maintaining budget discipline. This position does not involve managing a team but requires proactive liaison with various stakeholders to drive partnerships, secure MOUs, and deliver successful events and promotions that align with company goals and brand strategy.

Responsibilities

• Plan and execute on-ground campaigns, promotions, and brand activations at targeted locations including markets, schools, colleges, offices, and public events to maximize brand visibility and customer engagement.
• Select appropriate locations for billboards, hoardings, banners, and standees by conducting market research and coordinating with marketing and sales teams.
• Manage vendor and agency relationships, including negotiating rates, overseeing installation and removal of promotional materials, and ensuring quality standards are met.
• Conduct regular site visits to verify proper placement of promotional assets and submit comprehensive photo and video documentation to demonstrate campaign progress and compliance.
• Identify, initiate, and close partnerships and memoranda of understanding (MOUs) with educational institutions, offices, hotels, restaurants, and companies to expand brand presence and secure promotional opportunities.
• Maintain an up-to-date database of current and potential partners, tracking engagement progress and follow-ups to nurture long-term relationships.
• Coordinate with branch locations to ensure proper implementation of campaigns, branding, and promotions, conducting site inspections as needed to maintain consistency.
• Lead the planning and execution of campaigns related to product launches, seasonal offers, festivals, and branch openings to drive customer interest and sales.
• Negotiate contracts and terms with vendors, agencies, and event organizers to secure cost-effective services that align with budget requirements.
• Monitor competitor activities within designated local markets to identify trends, threats, and new opportunities to maintain competitive advantage.
• Track and manage campaign expenses meticulously, ensuring all activities remain within approved budget allocations and provide regular financial reports.
• Prepare and present detailed reports to management on campaign performance, partnership status, budgets, and overall results to inform strategic planning.
• Adopt and utilize basic tools such as MS Excel, Word, and PowerPoint to document, analyze, and present data and findings effectively.
• Travel extensively as required for site visits, partner meetings, and event coordination, demonstrating flexibility and dedication to on-ground operational success.