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Sperton Pakistan seeks an Assistant Manager (Online Business) to drive sales through external e-commerce partners, including Daraz, from Lahore on a full-time onsite basis. You will lead sell-in, sell-out, and profitability across mobile and consumer electronics while maintaining channel discipline with the go-to-market strategy.
This role requires 4–5 years in e-commerce or online business management. You will negotiate joint business plans, manage campaigns, and coordinate with Marketing,
Department: Commercial – New Growth Channels
Location: Lahore
Required Experience: 4–5 years
Travel: Occasional for partner meetings.
We are looking for an \"Assistant Manager (Online Business)\" for one of our client's, a leading brand in electronics industry, to join their team on full-time onsite basis in Lahore and grow their sales through external e-commerce and online marketplace partners (e.g., Daraz and other leading online retailers), driving sell-in, sell-out, visibility and profitability across mobile and consumer electronics, while keeping channel discipline aligned with the overall go-to-market.
Manage day-to-day relationships with assigned online partners as the single point of contact.
Negotiate annual and campaign-level joint business plans, including targets, investments and visibility commitments.
Conduct monthly and quarterly business reviews with partners using performance data.
Deliver monthly and quarterly sell-in and sell-out targets across MX (mobile), CE (consumer electronics) and accessories categories.
Plan and execute online campaigns, mega sales events (e.g., 11.11, 12.12, Ramadan, Black Friday) and new product launches.
Identify growth opportunities through new partners, categories and bundled offers.
Monitor product availability and listing health across partner platforms; flag and resolve issues quickly.
Manage partner inventory levels, forecasting and replenishment in coordination with supply chain.
Prevent channel conflict with offline retail, operators and company's own eStore.
Ensure accurate, high-quality product listings, images and content on partner platforms.
Secure prime placements, banners and search visibility; track share of shelf vs. competition.
Track KPIs: sell-out, online market share, conversion, stock cover and ROI on marketing spend.
Prepare weekly and monthly performance reports and competitor insights for management.
Work with Marketing, Product, Finance, Supply Chain, Legal and Service teams to execute plans and resolve partner issues.
Manage partner claims, rebates and settlement reconciliation with Finance.
Bachelor's degree in Business, Marketing or a related field; MBA preferred.
4–5 years of experience in e-commerce or online business management, ideally in consumer electronics, mobile or FMCG.
Proven track record of managing online business partners and delivering sales targets.
Must have: strong analytical skills — able to dig into sales and partner data, identify trends, root causes and opportunities, and turn findings into clear business recommendations.
Must have: strong interpersonal and presentation skills — able to engage confidently with partners' leadership teams and Samsung senior management, and deliver compelling, data-backed presentations.
Strong commercial acumen and negotiation skills.
Understanding of digital marketing levers (campaigns, search, vouchers, flash sales).
Excellent communication and stakeholder management in English and Urdu.
Ability to work in a fast-paced, target-driven environment.
Achievement of sell-in and sell-out targets
Online market share and share of search/shelf
Partner joint business plan delivery
Inventory health (stock cover, aging)
Campaign ROI and partner investment utilization
Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.