ASSISTANT MANAGER MARKETING RESEARCH & ANALYSIS

Zong Business Solutions; Multan; On-site; PKR 200,000 - 350,000; Full time

Job summary

Zong Business Solutions in Multan is seeking a Marketing Analytics Specialist to analyze consumer segments and support regional growth strategies. You will design dashboards tracking KPIs such as revenue, ARPU, subscriber base, and offer performance, while collaborating with Sales and product teams to drive data-informed decisions.

You will analyze behavior, segmentation, and lifecycle metrics to optimize campaigns and improve market competitiveness.

Qualifications

• Bachelor’s degree in Marketing or Business Analytics preferred.
• 3–4 years of relevant experience.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Support regional growth strategies to drive revenue and subscriber expansion.
• Design and maintain dashboards to track KPIs (Revenue, ARPU, Subscriber Base, Offer Performance).
• Analyze portfolio performance and recommend data-driven initiatives.
• Analyze consumer behavior and segmentation to inform marketing and product strategy.
• Manage and optimize the customer lifecycle through data-driven interventions.
• Collaborate with Sales to address operational needs and product issues.
• Monitor site and network performance, identify capacity needs and actions.

Skills

Strong Analytical skills

Teamwork

Strong Communication skills

Data to presentation

Staying on top of numbers

Education

Bachelor’s degree in Marketing or Business Analytics

Tools

SQL

BI Platforms

Reporting & Analysis

Job description

Job Purpose

To assist in the process of analysis and research on consumer segments. Will also assist in the overall marketing operations of the region.

Job Responsibilities

• Support the development and execution of regional growth strategies to drive revenue and subscriber expansion.
• Design and maintain dynamic dashboards to track key KPIs (Revenue, ARPU, Subscriber Base, Offer Performance), with proactive identification of trends and deviations.
• Analyze portfolio performance, identify gaps, and recommend data-driven initiatives to enhance product offerings and market competitiveness.
• Analyze consumer behavior, usage patterns, and segmentation to uncover insights that drive targeted marketing and product strategies.
• Manage and optimize the customer lifecycle (acquisition, onboarding, engagement, retention, and churn management) through data-driven interventions and CVM initiatives.
• Generate innovative ideas and initiatives for revenue maximization and customer engagement.
• Conduct ad-hoc and deep-dive analyses to derive actionable insights for business decision-making.
• Monitor network performance and availability across technologies, ensuring optimal service quality and identifying future capacity requirements.
• Plan network coverage expansion based on coverage gaps, addressable population, and target market potential.
• Track site-level revenue and profitability, and propose targeted actions to enhance performance.
• Collaborate closely with Sales teams to address day-to-day operational needs and resolve product-related issues.
• Analyze commercial and technical KPIs to identify growth bottlenecks and recommend corrective measures.
• Monitor newly rolled-out sites to ensure optimal performance, timely issue identification, and revenue ramp-up.
• Ensure strong channel presence through periodic analysis of sales coverage, visibility, and effectiveness of trade marketing initiatives.
• Lead and monitor trade visibility drives to strengthen brand presence in key markets.
• Monthly channel-relevant tagging and updates as per relevant changes (new sites, new franchises, grids, etc.)
• Build strong cross-functional relationships to ensure seamless coordination and operational excellence.

Eligibility Criteria (Education, Knowledge, Experience and Skills)

Education:

• Must have a Bachelor's degree. A degree in Marketing or Business Analytics is preferred.

Work Experience

• Preferably, 3 to 4 years of experience. Relevant experience is preferred.

Skills - Generic

• Strong Analytical skills
• Teamwork
• Strong Communication skills
• Ability to convert raw data into a presentation
• Staying on top of numbers

Skills - Job Specific

• Ability to handle multiple tasks
• Ability to build reports at tactical & strategic levels
• Knowledge of ATL, BTL, digital, and social media.
• Knowledge of Product Life Cycle & associated concepts, and creative concept execution.
• Knowledge of Business Intelligence & effective utilization of information in a meaningful, yieldable manner.
• Project Management skills, SQL, BI Platforms, Reporting & Analysis