Assistant Manager Marketing Research & Analysis

Zong CMPak Ltd; Multan; On-site; PKR 2,000,000 - 2,800,000; Full time

Job summary

Zong CMPak Ltd in Pakistan seeks an Assistant Manager Marketing Research & Analysis to help analyze consumer segments and support regional marketing operations, with a focus on data-driven decision making. You will design dashboards tracking KPIs like Revenue, ARPU, and subscriber metrics; analyze portfolio performance; and collaborate with Sales to optimize campaigns and product strategies.

Applicants should have a Bachelor's degree, 3–4 years' experience, strong analytical and communication

Qualifications

• Bachelor's degree required; Marketing or Analytics preferred.
• 3–4 years of relevant experience is preferred.
• Strong analytical mindset and ability to translate data into insights.
• Excellent communication and collaboration skills.

Responsibilities

• Support regional growth strategies to drive revenue and subscriber growth.
• Design and maintain dashboards for KPIs (Revenue, ARPU, Subscribers).
• Analyze portfolio performance and suggest data-driven improvements.
• Study consumer behavior and segmentation to inform marketing and product strategy.
• Manage customer lifecycle analytics from acquisition to retention.
• Collaborate with Sales to address day-to-day needs and optimize campaigns.

Skills

Strong Analytical skills

Teamwork

Strong Communication skills

Data visualization

Presentation of data

Education

Bachelor's degree in Marketing or Business Analytics

Tools

SQL

BI Platforms

Reporting & Analysis

Project Management

Job description

Job Title Assistant Manager Marketing Research & Analysis Career Level Mid Career Level

Job Purpose:

• To assist in the process of analysis and research on consumer segments. Will also assist in the overall marketing operations of the region.

Job Responsibilities:

• Support the development and execution of regional growth strategies to drive revenue and subscriber expansion.
• Design and maintain dynamic dashboards to track key KPIs (Revenue, ARPU, Subscriber Base, Offer Performance), with proactive identification of trends and deviations.
• Analyze portfolio performance, identify gaps, and recommend data-driven initiatives to enhance product offerings and market competitiveness.
• Analyze consumer behavior, usage patterns, and segmentation to uncover insights that drive targeted marketing and product strategies.
• Manage and optimize the customer lifecycle (acquisition, onboarding, engagement, retention, and churn management) through data-driven interventions and CVM initiatives.
• Generate innovative ideas and initiatives for revenue maximization and customer engagement.
• Conduct ad-hoc and deep-dive analyses to derive actionable insights for business decision-making.
• Monitor network performance and availability across technologies, ensuring optimal service quality and identifying future capacity requirements.
• Plan network coverage expansion based on coverage gaps, addressable population, and target market potential.
• Track site-level revenue and profitability, and propose targeted actions to enhance performance.
• Collaborate closely with Sales teams to address day-to-day operational needs and resolve product-related issues.
• Analyze commercial and technical KPIs to identify growth bottlenecks and recommend corrective measures.
• Monitor newly rolled-out sites to ensure optimal performance, timely issue identification, and revenue ramp-up.
• Ensure strong channel presence through periodic analysis of sales coverage, visibility, and effectiveness of trade marketing initiatives.
• Lead and monitor trade visibility drives to strengthen brand presence in key markets.
• Monthly channel-relevant tagging and updates as per relevant changes (new sites, new franchises, grids, etc.)
• Build strong cross-functional relationships to ensure seamless coordination and operational excellence.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• Must have a Bachelor's degree. A degree in Marketing or Business Analytics is preferred.

Work Experience:

• Preferably, 3 to 4 years of experience. Relevant experience is preferred.

Skills - Generic:

• Strong Analytical skills
• Teamwork
• Strong Communication skills
• Ability to convert raw data into a presentation
• Staying on top of numbers

Skills - Job Specific:

• Ability to handle multiple tasks
• Ability to build reports at tactical & strategic levels
• Knowledge of ATL, BTL, digital, and social media.
• Knowledge of Product Life Cycle & associated concepts, and creative concept execution.
• Knowledge of Business Intelligence & effective utilization of information in a meaningful, yieldable manner.
• Project Management skills, SQL, BI Platforms, Reporting & Analysis