Sales Marketing Manager

Zameen.com; Karachi Division; On-site; PKR 7,000,000 - 12,000,000; Full time

Job summary

Zameen.com seeks a senior leader to shape the long-term vision for its classifieds portal and drive growth across revenue streams. You will build and mentor a high-performing team, foster innovation, and steer cross-functional collaboration to expand the platform’s market share.

You will set strategic objectives, monitor KPIs, and translate market insights into actionable initiatives, ensuring superior client experiences and sustained business results.

Qualifications

• MBA in Marketing or relevant field.
• 7-10 years of experience in a senior leadership role within classifieds/B2B sales.
• Strong business acumen with a track record of driving revenue growth and achieving targets.
• In-depth understanding of online classifieds business models, market dynamics, and emerging trends.
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Strong analytical and problem-solving abilities, with the capacity to make data-driven decisions.
• Exceptional communication, persuasive & interpersonal skills, with the ability to build strong relationships.
• Innovative mindset with a passion for delivering exceptional client experiences.

Responsibilities

• Develop and execute long-term vision, goals, and business strategy for the classifieds portal.
• Set performance objectives, monitor KPIs, and guide the team to achieve targets.
• Build and lead a high-performing team, fostering innovation, collaboration, and accountability.
• Provide mentorship and professional development opportunities to team members.
• Implement monetization strategies and optimize revenue streams across ads, premium listings and services.
• Pursue strategic partnerships and collaborations to expand reach and user base.

Skills

Leadership

Strategic thinking

Analytical skills

Communication skills

Business development

Education

MBA in Marketing or relevant field

Job description

• Develop and execute the long-term vision, goals, and business strategy for the classifieds portal Identify market trends, competitive landscape, and emerging opportunities to drive growth and maintain a competitive edge
• Set performance objectives, monitor key performance indicators (KPIs), and provide guidance to achieve business targets

Team Management:

• Build and lead a high-performing team, fostering a culture of innovation, collaboration, and accountability
• Provide mentorship, guidance, and professional development opportunities to team members
• Foster a positive work environment that encourages creativity, problem-solving, and continuous improvement

Revenue Generation:

• Develop and implement effective monetization strategies, including advertising models, premium listings, and value-added services
• Analyze revenue performance, identify areas for improvement, and take proactive measures to optimize revenue streams
• Collaborate with cross-functional teams to develop and execute targeted campaigns that attract advertisers, agencies, and developers and increase client engagement.

Business Development & Expansion:

• Identify and pursue strategic partnerships and collaborations to expand the reach and user base of the classifieds platform
• Develop and maintain relationships with key clients, advertisers, developers, and other stakeholders to drive revenue growth and ensure customer satisfaction
• Monitor industry trends, client feedback, and market research to identify new product or service opportunities and enhance existing offerings
• Sustainable growth and expansion of agency base and market share in regional territory.

Client Experience, Engagement, and Platform Optimization:

• Continuously improve the client experience/engagement of the classifieds portal, ensuring intuitive navigation, efficient search functionality, and user-friendly interfaces
• Leverage data analytics and user feedback to identify areas for improvement and implement enhancements to increase client satisfaction and retention
• Stay updated on industry best practices and emerging technologies to incorporate innovative features and maintain a competitive advantage.

Requirements:

• MBA in Marketing or relevant field
• At least 7-10 years of experience in a senior leadership role within the classifieds/B2B sales
• Strong business acumen with a track record of driving revenue growth and achieving business targets
• In-depth understanding of online classifieds business models, market dynamics, and emerging trends
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team
• Strong analytical and problem-solving abilities, with the capacity to make data-driven decisions
• Exceptional communication, persuasive & interpersonal skills, with the ability to build strong relationships
• Innovative mindset with a passion for delivering exceptional client experiences.