Market Research Analyst

Insights; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Insights in Lahore, Pakistan is seeking a Marketing Content & Market Research professional to develop impactful content and data-driven insights across the MENAP region. The role emphasizes turning research into compelling industry reports, newsletters, and presentations while supporting client engagement and business development.

You will analyze market trends, create data visualizations, and deliver publication-ready materials that inform strategy and stakeholder communications.

Qualifications

• Minimum 2 years of experience in market research, content development, or a related field.
• Experience in producing industry reports, publications, and marketing collateral is required for this role.
• Experience in the retail, real estate, or financial sectors is a plus.

Responsibilities

• Develop high-quality marketing content including industry reports, white papers, newsletters, and thought leadership pieces.
• Conduct in-depth market research across the MENAP region and translate findings into engaging materials.
• Prepare client-facing reports, proposals, and presentations to support business development.
• Present findings clearly to internal teams and clients and contribute to strategic insights.

Skills

Market research

Data analysis

Presentation design

Content development

Stakeholder mgmt

Education

Marketing/Business/Communications degree

Tools

PowerPoint

Excel

Job description

Location

Lahore, Pakistan

Role Purpose

This role is aimed at developing impactful marketing content and data-driven insights through market research across the MENAP region. The role supports thought leadership, client engagement, and business development with clear, engaging publications and presentations.

KEY ACCOUNTABILITIES & ACTIVITIES

1. Marketing Content Development & Publications

• Prepare high-quality marketing documents, including industry reports, white papers, newsletters, and thought leadership pieces.
• Contribute to the creation of Insights public market research reports, particularly for the MENAP market.
• Develop compelling and data-driven presentations, infographics, and brochures for internal and external use.
• Ensure research findings are effectively translated into engaging stakeholder materials.
• Support the production of digital content, including website articles, blog posts, and social media insights.

2. Market Research & Data Analysis

• Conduct in-depth market research to analyse trends, consumer behaviour, and industry developments across the MENA region.
• Gather and interpret data from various sources, including reports, surveys, and economic indicators.
• Perform quantitative and qualitative analysis to support content creation and business strategy.
• Monitor competitor activities and assess their impact on the market landscape.
• Develop engaging data visualizations and insights to enhance marketing materials.

3. Client Engagement & Business Support

• Assist in preparing client-facing reports, proposals, and presentations.
• Support business development efforts by providing market intelligence and strategic insights.
• Draft and coordinate research proposals in response to client inquiries and RFPs.
• Present findings in a clear and actionable format to both internal teams and clients.
• Participate in internal and external meetings to provide research-driven marketing support.

4. Regional Scope & Travel Requirements

• Primarily focused on the GCC market, with potential assignments across the Middle East, North Africa & Pakistan (MENAP) region.
• Travel may be required for industry events, client meetings, or on-ground market research.

JOB SPECIFICATIONS

Knowledge / Skills

• Strong understanding of market research methodologies and data analysis techniques.
• Results-driven, with a focus on delivering high-quality marketing content and research insights.
• Ability to create visually engaging PowerPoint presentations.
• Proficiency in MS Excel, including data analysis and visualization.
• Ability to manage high-pressure situations and accept constructive feedback.
• Strong diplomatic skills for collaborating with key stakeholders and executives.
• Financial awareness, with an understanding of market drivers and economic indicators.
• Self-motivation, with a proactive approach to learning and problem-solving.
• Ability to handle confidential and sensitive information with discretion.

Education / Certifications

• A Degree in marketing, business, journalism, communications, or a related field.

Experience

• Minimum 2 years of experience in market research, content development, or a related field.
• Experience in producing industry reports, publications, and marketing collateral is required for this role.
• Experience in the retail, real estate, or financial sectors is a plus.