Assistant Manager, Digital PR & Influencer Partnerships

Szabist Isb; Karachi Division; On-site; PKR 2,009,000 - 3,125,000; Full time

Job summary

EFU Life Assurance Ltd. seeks an Assistant/Deputy Manager specialized in Digital PR, Collaboration, and Influencer Marketing to strengthen its digital presence and reputation.

The role focuses on developing and executing strategic digital PR initiatives, nurturing relationships with influencers and media, and driving brand advocacy across digital channels. Strong communication and coordination with stakeholders are essential for success.

Qualifications

• Proven experience in developing digital PR strategies and influencer partnerships.
• Ability to manage collaborations with internal and external stakeholders.
• Strong communication skills and relationship-building abilities.

Responsibilities

• Develop and implement comprehensive digital PR strategies aligned with brand objectives.
• Identify and leverage digital media opportunities to generate positive conversations.
• Establish relationships with digital publishers, journalists, content creators, and outlets.
• Create PR initiatives around launches, partnerships, and thought leadership.
• Monitor online discourse and support crisis management across digital channels.
• Track PR coverage, engagement, and sentiment to inform strategy.
• Build and nurture a diverse influencer ecosystem aligned with target audiences.
• Design and manage influencer marketing campaigns with briefs, approvals, and reporting.
• Develop long-lasting relationships with high-value creators for ongoing advocacy.
• Ensure influencer communications comply with brand guidelines and regulations.
• Identify and pursue strategic collaboration opportunities with brands and platforms.

Skills

Digital PR

Influencer marketing

Brand collaborations

Campaign management

Analytics

Stakeholder management

Job description

EFU Life Assurance Ltd. seeks an Assistant/Deputy Manager specialized in Digital PR, Collaboration, and Influencer Marketing to strengthen its digital presence and reputation.

The role focuses on developing and executing strategic digital PR initiatives, nurturing relationships with influencers and media, and driving brand advocacy across digital channels. Strong communication and coordination with stakeholders are essential for success.