Senior Digital Strategy & Content Lead

Szabist Isb; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

EFU Life Assurance Ltd. is seeking a Digital Strategy & Content Lead to steer the development and execution of integrated digital content plans across the brand’s portfolio. You will manage a four-person team and collaborate with marketing, product, and sales to align efforts with business goals.

A data-driven mindset is essential to optimize content performance using analytics, SEO, and social media. The role demands strategic thinking, cross-functional collaboration, and staying ahead of

Responsibilities

• Develop and execute integrated digital content strategies that align with EFU Life Assurance Ltd.'s business goals and brand vision.
• Lead and manage a team of four marketing professionals to deliver high-quality digital content and campaigns across multiple platforms.
• Design and maintain forward-looking content calendars synchronized with marketing campaigns, product launches, and key business priorities.
• Analyze audience insights and digital performance data to continually optimize content effectiveness and audience engagement.
• Ensure consistent and compelling brand storytelling within multi-brand content strategies to strengthen brand equity.
• Manage social media presence and content distribution strategies to maximize engagement and brand visibility.
• Collaborate cross-functionally with internal stakeholders to align digital marketing efforts and support broader organizational objectives.
• Monitor industry trends and emerging digital technologies to identify new content opportunities and innovative marketing tactics.
• Prioritize tasks and resources effectively to meet deadlines and deliver results in a fast-paced digital marketing environment.
• Foster a creative and proactive team culture that encourages innovation and continuous improvement in content marketing practices.

Skills

Digital marketing

Content marketing

SEO

Social media management

Data analytics

Job description

EFU Life Assurance Ltd. is seeking a Digital Strategy & Content Lead to steer the development and execution of integrated digital content plans across the brand’s portfolio. You will manage a four-person team and collaborate with marketing, product, and sales to align efforts with business goals.

A data-driven mindset is essential to optimize content performance using analytics, SEO, and social media. The role demands strategic thinking, cross-functional collaboration, and staying ahead of