Assistant Director, Digital Marketing — Strategy & Growth

Igate

Islamabad

On-site

PKR 1,800,000 - 3,000,000

Full time

14 days+

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Benefits offered by this job

Fuel Allowance
Medical Insurance
Free Lunch Facility (In-house)
GYM Passport (Panel Gym's Free of Cost
Participatory Fund
Market Competitive Salary
Learning & Challenging WorkEnvironment
Amazing Work Culture
Paid Time off
Group Life Insurance
Maternity Leaves

Job summary

Igate seeks an experienced Assistant Director – Digital Marketing to spearhead the company’s digital marketing across paid, organic, email and affiliate channels. The role requires strategic direction, strong leadership, and performance-driven management to drive customer acquisition and revenue growth.

The candidate will oversee channel performance, provide data-driven insights, and collaborate with senior leadership to forecast and optimize marketing impact, ensuring alignment with business

Qualifications

  • Experience leading digital marketing across paid, organic, email and affiliate channels.
  • Ability to set KPI targets, budgets, ROI, ROAS, CAC, leads and conversions.
  • Lead campaign planning, optimization and performance improvement.

Responsibilities

  • Lead the digital marketing strategy across paid, organic, affiliate and email channels.
  • Collaborate with President to analyze data, performance and business results.
  • Provide data-driven insights, forecasts and recommendations for growth.
  • Develop and coach the digital marketing team for high performance.

Skills

Leadership
Strategic direction
Data-driven insights
A/B testing
Automation
AI tools
Digital marketing strategy
Cross-functional collaboration

Tools

AI tools

Job description

Igate seeks an experienced Assistant Director – Digital Marketing to spearhead the company’s digital marketing across paid, organic, email and affiliate channels. The role requires strategic direction, strong leadership, and performance-driven management to drive customer acquisition and revenue growth.

The candidate will oversee channel performance, provide data-driven insights, and collaborate with senior leadership to forecast and optimize marketing impact, ensuring alignment with business

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