Social Media Specialist

Nokhba.AI; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

Nokhba.AI is an AI-powered HR technology company transforming recruitment by helping businesses find and hire the right talent faster. We are seeking a creative and results-driven Social Media Specialist to build and grow our digital presence and online community around AI, HR technology, recruitment, and the future of hiring.

The role focuses on developing engaging content, managing social profiles, collaborating with design and marketing teams, and tracking performance to refine our strategies

Qualifications

• Experience in social media management, content marketing, or digital marketing.
• Strong understanding of major platforms and current content trends.
• Excellent writing, storytelling, and communication skills.
• Familiarity with Canva, Meta Business Suite, scheduling platforms, and analytics tools.

Responsibilities

• Develop and execute social media strategies aligned with brand and growth goals.
• Manage presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Create posts, captions, carousels, short-form videos, reels, and other engaging content.
• Develop and maintain weekly and monthly content calendars.
• Create content about AI recruitment, HR technology, hiring trends, workplace insights, and recruitment challenges.
• Monitor comments, messages, mentions, and community interactions while building engagement with professional audiences.
• Research trends, hashtags, formats, competitors, and content opportunities.
• Collaborate with designers, marketers, and other teams on campaigns, launches, webinars, events, and marketing initiatives.
• Track reach, engagement, follower growth, and website traffic, then use performance insights to improve strategy.

Skills

Social media management

Content marketing

Digital marketing

Writing & storytelling

LinkedIn marketing

Analytics basics

B2B marketing

Canva

Meta Business Suite

Tools

Canva

Meta Business Suite

Scheduling platforms

Analytics tools

Job description

Job Description

Nokhba.AI is an AI-powered HR technology company transforming recruitment by helping businesses find and hire the right talent faster. We are seeking a creative and results-driven Social Media Specialist to build and grow our digital presence and online community around AI, HR technology, recruitment, and the future of hiring.

Key Responsibilities

• Develop and execute social media strategies aligned with brand and growth goals.
• Manage presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Create posts, captions, carousels, short-form videos, reels, and other engaging content.
• Develop and maintain weekly and monthly content calendars.
• Create content about AI recruitment, HR technology, hiring trends, workplace insights, and recruitment challenges.
• Monitor comments, messages, mentions, and community interactions while building engagement with professional audiences.
• Research trends, hashtags, formats, competitors, and content opportunities.
• Collaborate with designers, marketers, and other teams on campaigns, launches, webinars, events, and marketing initiatives.
• Track reach, engagement, follower growth, and website traffic, then use performance insights to improve strategy.

Job Specification

• Experience in social media management, content marketing, or digital marketing.
• Strong understanding of major social platforms and current content trends.
• Excellent writing, storytelling, and communication skills.
• Creative ability to develop fresh content ideas and engaging short-form content.
• Understanding of LinkedIn and B2B social media marketing.
• Basic knowledge of social media analytics and performance reporting.
• Familiarity with Canva, Meta Business Suite, scheduling platforms, and analytics tools.
• Strong organization and ability to manage multiple content deadlines.
• Interest in AI, SaaS, HR technology, recruitment, and business technology.