Zoho CRM Offline Conversion Specialist (Google Ads + Meta CAPI) - WFH

AceOutsource Solutions; Laguna; Remote; PHP 2,423,929 - 4,039,882; Full time

Job summary

A leading outsourcing company based in the Philippines is seeking a specialist to implement offline conversion tracking between Zoho CRM, Google Ads, and Meta. You will be responsible for configuring Zoho CRM, setting up conversion integrations, and conducting tests. Ideal candidates have 3+ years in Zoho CRM, experience with offline conversions, and proficiency in tools like Zapier. This role offers the opportunity to work independently while optimizing ad performance based on CRM data.

Qualifications

• 3+ years of advanced Zoho CRM experience, including Workflows and Deluge scripting.
• Experience with offline conversions for Google Ads and Meta.
• Proficiency with Zapier or Make for integrations.

Responsibilities

• Configure Zoho CRM to capture tracking parameters.
• Set up offline conversion integrations with Google Ads and Meta CAPI.
• Conduct full end-to-end testing and document the process.

Skills

Zoho CRM expertise

Offline conversions for Google Ads

Attribution understanding

Proficiency with Zapier

Tools

Google Ads

Meta CAPI

WordPress

Job description

We are looking for a specialist to implement offline conversion tracking between Zoho CRM, Google Ads, and Meta (Facebook). The goal is to attribute conversions based on six specific CRM status changes and feed them back into both ad platforms for accurate optimization.

What You Will Do

• Configure Zoho CRM to capture tracking parameters (GCLID, fbc, fbp).
• Set up offline conversion integrations with Google Ads and Meta CAPI.
• Connect Zoho CRM to external platforms using webhooks and iPaaS tools (Zapier/Make).
• Ensure all six CRM status changes trigger corresponding conversion events in both ad platforms.
• Complete full end-to-end testing and provide documentation.

Requirements

• 3+ years of advanced Zoho CRM experience (Workflows, Deluge scripting).
• Demonstrated experience with offline conversions for Google Ads and Meta.
• Strong understanding of attribution and tracking identifiers (GCLID, fbc, fbp).
• Proficiency with Zapier or Make.
• Experience implementing tracking code on WordPress sites.
• Ability to handle all testing and validation independently.

How to Apply

Please include the following in your application:

1. Relevant experience with Zoho CRM + offline conversions.
2. Examples or screenshots of similar integrations you’ve completed.
3. Estimated hours and rate (hourly or fixed).
4. Confirmation of experience with Deluge and Meta CAPI.