WFH Social Media Marketing Specialist for Home Services

BruntWork; Manila; Remote; PHP 567,000 - 1,275,000; Full time

Benefits offered by this job

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible

Job summary

BruntWork is seeking a Social Media Marketing Specialist to own paid advertising for a service business, bringing campaigns in-house. You will plan, launch, and optimize Google Ads and Local Services Ads, supported by Facebook ads, with autonomy and clear impact on lead flow and ROAS.

You will help turn leads into booked appointments, handling inbound calls and coordinating schedules, while working remotely on a full-time basis with an EST-friendly schedule.

Qualifications

• Proven experience running Google Ads and LSA campaigns for US-based services.
• Working knowledge of Facebook ads.
• Ability to create ad content and run campaigns with minimal supervision.
• Strong written and verbal communication for handling leads.
• Attention to detail in budgeting and campaign settings.

Responsibilities

• Plan, launch, and manage Google Ads and LSA campaigns to generate inbound leads.
• Manage Facebook ad campaigns to support lead generation.
• Create ad content and copy across campaigns.
• Monitor performance daily and adjust budgets/targets for ROAS.
• Answer incoming lead calls promptly.
• Schedule appointments on calendar; use contractor accelerator app when possible.

Skills

Google Ads

LSA campaigns

Facebook Ads

Ad copy/content

Budget management

Lead handling

Appointment scheduling

Communication skills

Attention to detail

Tools

Google Ads platform

Facebook Ads Manager

Job description

As the Social Media Marketing Specialist, you will take full ownership of paid advertising for a service business that is bringing its campaigns in-house. You will plan, launch, and optimize Google Ads and Local Services Ads campaigns, and support them with Facebook advertising. Your work will directly shape lead flow and return on ad spend. You will take over from an external marketing firm, so you will have real autonomy and visible impact. You will also help turn leads into booked appointments, which takes pressure off a busy team. If you enjoy running campaigns day in and day out and seeing your results show up in the business, this role is for you.

Schedule:

Remote Full Time | Monday to Friday, flexible schedule during EST business hours (40 hours per week)

Responsibilities:

• Plan, launch, and manage Google Ads and Local Services Ads (LSA) campaigns to generate steady inbound leads

• Manage Facebook ad campaigns to support lead generation alongside Google channels

• Create ad content and copy that keeps messaging relevant and consistent across campaigns

• Monitor campaign performance daily and adjust budgets and targeting to improve return on ad spend

• Answer incoming lead calls promptly so no potential customer is missed (bonus support)

• Schedule appointments on the calendar, including through the contractor accelerator app where possible (bonus support)

Requirements:

• Proven experience running Google Ads and LSA campaigns, ideally for US-based service providers

• Working knowledge of Facebook ads

• Ability to create ad content and run campaigns with minimal day-to-day supervision

• Strong written and verbal communication skills for handling leads and clients

• High level of attention to detail when managing budgets and campaign settings

• Comfort with phone-based appointment setting; this is a bonus, not mandatory

• Experience marketing home or local service businesses, is nice to have.

• Background in handling inbound lead calls and scheduling appointments is preferred

• Proven track record of taking over and optimizing campaigns from external agencies, is nice to have

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

• Health Insurance Coverage for eligible locations