WFH Digital Marketing & Funnel Specialist (HubSpot)

BruntWork; Manila; Remote; PHP 446,000 - 781,000; Part time

Benefits offered by this job

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible

Job summary

BruntWork is seeking a Digital Marketing & Funnel Specialist to own the end-to-end marketing funnel for driving audience growth, including paid campaigns, landing pages, email nurtures, and conversion tracking. You will craft no-code pages, build interactive lead generators, and ensure optimized performance with reporting across campaigns.

The role covers Meta/Google Ads, Google Ad Grants, and onboarding new partners to the engagement team, with a focus on measurable impact and donor acquisition.

Qualifications

• Experience building and optimizing end-to-end marketing funnels for nonprofits or startups.
• Proven ability to run paid campaigns and track performance.
• Strong email automation and nurture program experience.

Responsibilities

• Build and maintain end-to-end marketing funnels including lead magnets and landing pages.
• Design and deploy no-code landing pages to support campaigns.
• Create, launch, and optimize Meta and Google Ads within approved budgets.
• Manage Google Ad Grants and ensure program compliance.
• Develop email nurture sequences using HubSpot and FloDesk.
• Create interactive quizzes using Involve.me to generate leads and qualify donors.
• Set up conversion tracking, segment audiences, and hand off qualified partners to the engagement team.
• Provide weekly performance reports on cost per lead, conversion rates, and donor growth.

Skills

Marketing funnel development

Paid advertising management

Email marketing & automation

No-code landing pages

Lead generation & conversion

Conversion tracking & segmentation

Tools

HubSpot

FloDesk

Meta Ads

Google Ads

Involve.me

No-code builders

Job description

Job Overview

Our client is looking for a Digital Marketing & Funnel Specialist who will build and manage the systems that attract new audiences to their organizations and guide them toward their first meaningful action, such as making a first donation, inquiring about a curriculum or speaker, or registering for an event. You will own the end-to-end marketing funnel, including paid advertising, landing pages, email nurture campaigns, and conversion tracking, to drive measurable audience growth and partner acquisition.

Schedule

EST timezone office hours 35 hours as week

Responsibilities

• Marketing Funnel Development: Build and maintain end-to-end marketing funnels, including lead magnets, landing pages, nurture sequences, and conversion pathways.

• Landing Page Creation: Design and build no-code landing pages that support marketing campaigns and drive conversions.

• Paid Advertising: Create, launch, monitor, and optimize Meta and Google Ads campaigns within approved budgets.

• Google Ad Grants Management: Manage the organization's Google Ad Grants account and ensure ongoing compliance with program requirements.

• Email Marketing Automation: Build email nurture sequences and automation workflows using HubSpot and FloDesk.

• Interactive Lead Generation: Create interactive quizzes and assessments using Involve.me to attract, engage, and qualify potential donors and partners.

• Tracking and Audience Segmentation: Set up conversion tracking, organize audience segments, and ensure new partners are handed over to the Partner Engagement team once they complete their first meaningful action.

• Performance Reporting: Report weekly on key marketing metrics, including cost per lead, conversion rates, and cost per new monthly donor.

Requirements

• Required Skills:

  • Marketing funnel development and optimization
  • Paid advertising campaign management
  • Email marketing and automation
  • No-code landing page design and development
  • Lead generation and conversion optimization
  • Conversion tracking and audience segmentation

• Required Software:

  • HubSpot
  • FloDesk
  • Meta Ads
  • Google Ads
  • Involve.me
  • No-code landing page builders

Qualifications

• Bonus Qualifications:
  • Experience managing Google Ad Grants accounts, including campaign optimization and compliance
• Nice-to-Have Qualifications:
  • Experience with Google Analytics 4 (GA4)
  • Conversion pixel implementation and trackingli>
  • A/B testing and experimentation
  • Experience running nonprofit fundraising or donor acquisition campaigns

Key Performance Indicators

• Build and maintain effective marketing funnels that guide prospects toward meaningful actions.
• Launch and optimize paid advertising campaigns within approved budgets.
• Develop automated email nurture sequences that support audience engagement and conversion.
• Maintain Google Ad Grants compliance, where applicable.
• Provide accurate weekly performance reports covering cost per lead, conversion rates, and cost per new monthly donor.
• Ensure qualified new partners are handed over to the Partner Engagement team promptly after their first meaningful action.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations