WFH Paid Ads Specialist

Private Advertiser; Manila; Remote; PHP 900,000 - 1,500,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking an experienced Paid Ads Specialist to lead multi-platform campaigns for a diverse client portfolio. You will set strategy, launch campaigns, optimize performance, and deliver clear reports showing measurable results.

The role suits a strategic yet hands-on professional with deep familiarity across Google, Meta, LinkedIn, and TikTok ads, plus strong analytics and client-facing skills.

Qualifications

• 5+ years hands-on paid advertising experience
• Proficient with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• TikTok Ads experience is a plus
• Strong grasp of paid media strategy and performance metrics
• Experience managing multiple clients or accounts simultaneously
• Strong analytical, communication, and problem-solving skills
• Highly organised, proactive, and results-driven

Responsibilities

• Develop paid advertising strategies aligned with client goals, target audiences, and budgets
• Set up, launch, and manage campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
• Configure tracking, pixels, events, and integrations
• Create audiences, lookalike audiences, retargeting, and prospecting campaigns
• Work closely with creative and copy teams to align ads with campaign strategy
• Monitor and optimise campaigns to improve CPC, CPA, CPL, CTR, ROAS and conversions
• Analyse campaign performance and identify actionable insights
• Prepare clear performance reports for clients and internal teams

Skills

Paid media strategy

Campaign management

Analytics

Client management

Strategic thinking

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

GA4

Tag Manager

Looker Studio

HubSpot/ActiveCampaign

SEMrush/Ahrefs

Job description

About the Role

We are looking for an experienced and results-driven Paid Ads Specialist to join our growing marketing agency team. In this role, you will lead and manage paid media campaigns across multiple digital platforms for a diverse portfolio of clients.

You will be responsible for developing strategies, launching campaigns, optimising performance, and delivering clear reporting that drives measurable business results. This role is ideal for someone who is both strategic and hands-on, with strong experience managing paid campaigns across different industries and objectives.

Key Responsibilities

Paid Media Strategy & Planning

• Develop paid advertising strategies aligned with client goals, target audiences, and budgets

• Recommend the most effective channels, campaign structures, and budget allocation

• Translate business objectives into measurable KPIs and campaign plans

• Identify opportunities for scaling and improving campaign performance

Campaign Setup & Management

• Build, launch, and manage campaigns across:

  • Google Ads (Search, Display, Performance Max, YouTube)

  • Meta Ads Manager (Facebook & Instagram)

  • LinkedIn Campaign Manager

  • TikTok Ads Manager

• Set up conversion tracking, pixels, events, and integrations

• Create and manage custom audiences, lookalike audiences, retargeting, and prospecting campaigns

• Work closely with creative and copy teams to align ads with campaign strategy

Optimisation & Performance

• Monitor and optimise campaigns to improve CPC, CPA, CPL, CTR, ROAS, and conversions

• Conduct A/B testing on creatives, copy, audiences, bidding strategies, and landing pages

• Analyse campaign performance and identify actionable insights

• Troubleshoot underperforming campaigns and implement improvements

Reporting & Client Communication

• Prepare clear and accurate performance reports for clients and internal teams

• Present insights, recommendations, and next steps in a simple and actionable way

• Track campaigns against agreed benchmarks and goals

• Support client meetings with strategic paid media insights

Collaboration & Continuous Improvement

• Collaborate with account managers, strategists, designers, and copywriters

• Manage multiple client accounts while maintaining high attention to detail

• Stay updated with paid media trends, platform updates, and best practices

• Contribute to improving internal processes, templates, and workflows

Requirements

• Minimum 5 years of hands-on experience managing paid advertising campaigns

• Strong experience with:

  • Google Ads

  • Meta Ads Manager

  • LinkedIn Campaign Manager

• TikTok Ads experience is an advantage

• Strong understanding of paid media strategy, sales funnels, and performance metrics

• Experience managing multiple clients or accounts simultaneously

• Strong analytical, communication, and problem-solving skills

• Highly organised, proactive, and results-driven

Tools & Platforms

• Google Ads

• Meta Ads Manager

• LinkedIn Campaign Manager

• TikTok Ads Manager

• Google Analytics 4 (GA4)

• Google Tag Manager

• Looker Studio or similar reporting tools

• CRM and automation platforms such as HubSpot or ActiveCampaign

• SEMrush, Ahrefs, or similar SEO/competitor research tools

Why Join Us?

• Work with a variety of exciting clients across different industries

• Own campaigns end-to-end and make a real impact on client growth

• Join a collaborative and supportive agency environment

• Opportunity to grow, innovate, and contribute strategically

• Flexible and fast-paced role for someone passionate about performance marketing

If you are a data-driven marketer who enjoys creating high-performing campaigns and delivering measurable results, we would love to hear from you.