Google Ads Expert

The Business Expander; Metro Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

The Business Expander is seeking a skilled Google Ads Expert to build, manage, and optimize paid campaigns across Google platforms for diverse clients. You will translate data into actionable improvements, drive conversions, and optimize CPA/ROAS while delivering clear client reports.

Ideal candidates have 3+ years of hands-on Google Ads experience, a strong portfolio, and deep understanding of key ad metrics.

Qualifications

• 3+ years of proven experience managing Google Ads campaigns, preferably for multiple clients.
• Strong portfolio of successful campaigns, results, screenshots, dashboards, or case studies.
• Deep understanding of key ad metrics such as CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Quality Score.
• Hands-on experience with GA4, Google Tag Manager, conversion tracking, and Google Ads.
• Understand lead generation funnels and how to optimize campaigns beyond simply getting clicks.
• Highly analytical and know how to turn campaign data into actionable strategies.
• Strong keyword research, targeting, ad copy, and optimization skills.
• Confidently manage multiple campaigns, clients, and deadlines.
• Proactive and comfortable working independently.
• Clearly communicate campaign performance, challenges, and recommendations.

Responsibilities

• Plan, create, launch, and manage high-performing Google Ads campaigns
• Manage campaigns across Google Search, Display, Performance Max, YouTube, and other relevant Google Ads platforms
• Continuously optimize campaigns for conversions, lead quality, CPA, and ROAS
• Conduct keyword research, competitor research, and audience analysis
• Create and manage keyword, bidding, targeting, and budget strategies
• Conduct A/B testing on ads, targeting, keywords, and campaign strategies
• Monitor campaign performance and identify opportunities for growth and improvement
• Set up and manage conversion tracking, audiences, remarketing, and retargeting
• Analyze campaign data and provide clear recommendations and action steps
• Prepare easy-to-understand performance reports for clients and the internal team
• Work closely with the team to align campaigns with overall client goals and marketing strategies
• Stay updated with Google Ads changes, trends, policies, and best practices

Skills

Google Ads management

Data analysis

Keyword research

A/B testing

Campaign optimization

Performance metrics

Analytical thinking

Ad copy optimization

Multi-client management

Independent work

Tools

GA4

Google Tag Manager

Job description

We’re looking for a skilled Google Ads Expert who can build, manage, and optimize paid campaigns with a strong focus on performance and measurable results. The ideal candidate is comfortable working with different clients and industries, understands how to develop effective ad strategies, and knows how to turn campaign data into actionable improvements.

This role is best suited for someone with solid hands-on experience managing Google Ads campaigns and a proven ability to take ownership from campaign setup through ongoing optimization. You should be confident analyzing performance, identifying opportunities, and making strategic adjustments to help campaigns consistently meet or exceed client goals.

What You’ll Be Doing:

• Plan, create, launch, and manage high-performing Google Ads campaigns

• Manage campaigns across Google Search, Display, Performance Max, YouTube, and other relevant Google Ads platforms

• Continuously optimize campaigns for conversions, lead quality, CPA, and ROAS

• Conduct keyword research, competitor research, and audience analysis

• Create and manage keyword, bidding, targeting, and budget strategies

• Conduct A/B testing on ads, targeting, keywords, and campaign strategies

• Monitor campaign performance and identify opportunities for growth and improvement

• Set up and manage conversion tracking, audiences, remarketing, and retargeting

• Analyze campaign data and provide clear recommendations and action steps

• Prepare easy-to-understand performance reports for clients and the internal team

• Work closely with the team to align campaigns with overall client goals and marketing strategies

• Stay updated with Google Ads changes, trends, policies, and best practices

You’ll Thrive in This Role If You Have:

• 3+ years of proven experience managing Google Ads campaigns, preferably for multiple clients

• Strong portfolio of successful campaigns, results, screenshots, dashboards, or case studies

• Deep understanding of key ad metrics such as CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Quality Score

• Hands-on experience with Google Analytics (GA4), Google Tag Manager, conversion tracking, and Google Ads

• Understand lead generation funnels and how to optimize campaigns beyond simply getting clicks

• Highly analytical and know how to turn campaign data into actionable strategies

• Strong keyword research, targeting, ad copy, and optimization skills

• Confidently manage multiple campaigns, clients, and deadlines

• Proactive and comfortable working independently

• Clearly communicate campaign performance, challenges, and recommendations

Nice to have:

• Google Ads certification

• A strong background in lead generation for service-based businesses

• Proven success managing larger ad budgets

• Knowledge of landing page and funnel optimization

• Strong understanding of conversion tracking and attribution

• Familiarity with CRM and marketing automation platforms