WFH Marketing Tracking & Analytics Specialist

BruntWork; Cebu City; Remote; PHP 279,000 - 446,000; Part time

Job summary

BruntWork is seeking a part-time Marketing Analytics & Attribution Specialist in Cebu City to manage measurement, tracking, and data integrity across 9+ companies. You will connect traffic to revenue and build dashboards to monitor performance.

The role requires strong GA4/GTM expertise, Meta Pixel/CAPI, and experience linking marketing data with CRMs. Independent, detail-oriented candidates thrive in this position.

Qualifications

• Strong experience with GA4 and GTM.
• Experience with Meta Pixel/CAPI and Google Ads tracking.
• Knowledge of UTMs, GCLID, attribution concepts.
• Experience connecting marketing data with CRM systems.
• Experience building reporting dashboards and QA checks.

Responsibilities

• Configure and manage GA4 and GTM for multiple brands.
• Implement and QA Google Ads and Meta conversion tracking.
• Manage Meta Pixel and Conversions API (CAPI).
• Establish and maintain UTM and GCLID tracking.
• Configure and validate form, phone, and call tracking.
• Connect marketing sources and campaigns to CRM attribution.
• Support offline conversion and revenue attribution.
• Build and maintain marketing performance dashboards.
• Troubleshoot tracking discrepancies and broken conversion events.
• QA data across advertising platforms, websites, analytics, and CRM systems.

Skills

GA4

GTM

Meta Pixel

CAPI

Google Ads

UTM Tracking

GCLID

CRM data

Dashboards

QA Troubleshooting

Education

Tools

GA4

GTM

Google Ads

Meta Pixel

Conversions API

CRM systems

Data dashboards

Job description

About the role

We are seeking a part-time Marketing Analytics & Attribution Specialist to manage measurement, tracking, attribution, and data integrity across a portfolio of 9+ companies. This person will ensure our marketing data can accurately connect traffic > lead > qualified lead/customer > economic conversion > revenue.

Key responsibilities

• Configure and manage GA4 and Google Tag Manager (GTM)

• Implement and QA Google Ads and Meta conversion tracking

• Manage Meta Pixel and Conversions API (CAPI)

• Establish and maintain UTM and GCLID tracking

• Configure and validate form, phone, and call tracking

• Connect marketing sources and campaigns to CRM attribution

• Support offline conversion and revenue attribution

• Build and maintain marketing performance dashboards

• Troubleshoot tracking discrepancies and broken conversion events

• QA data across advertising platforms, websites, analytics, and CRM systems

About you

• Strong experience with GA4 and GTM

• Experience with Meta Pixel/CAPI and Google Ads conversion tracking

• Strong understanding of UTMs, GCLID, attribution, and conversion events

• Experience with call and form tracking

• Experience connecting marketing data with CRM systems

• Experience building reporting dashboards

• Strong troubleshooting and data QA skills

• Ability to manage tracking across multiple companies simultaneously

• Highly organized, detail-oriented, and able to work independently