The B2B Training & Quality Specialist is responsible for developing seller capability, ensuring sales readiness, monitoring interaction quality, and driving continuous improvement across B2B sales teams.
The role combines training, coaching, quality assurance, and performance analysis to ensure sales representatives demonstrate the knowledge, behaviors, and execution standards required to effectively engage business customers.
Unlike a traditional Training or Quality role focused mainly on curriculum delivery or compliance, this position connects learning and quality insights to the actual B2B selling environment, including customer discovery, objection handling, value articulation, account engagement, pipeline progression, and CRM discipline. This aligns with the broader B2B Training & Quality framework previously developed for the organization.
Key Responsibilities
- Facilitate new-hire, upskilling, refresher, and continuous-learning programs for B2B sales teams.
- Deliver practical training covering product knowledge, sales processes, customer engagement, and client-specific requirements.
- Develop seller capability in consultative selling, discovery and probing, objection handling, value proposition, prospecting, lead qualification, and account engagement.
- Conduct role plays, simulations, knowledge assessments, and sales-readiness evaluations.
- Adapt training approaches based on learner needs, business requirements, and observed performance gaps.
2. Sales Quality Assurance
- Evaluate customer and prospect interactions against established B2B sales quality standards.
- Assess observable selling behaviors rather than relying solely on process or compliance measures.
- Identify recurring knowledge, skill, behavioral, process, and execution gaps through quality reviews.
- Participate in quality calibration sessions with Sales, Operations, Training, Quality, and other stakeholders.
- Translate quality findings into targeted coaching, retraining, or process improvement actions.
3. Sales Readiness & Certification
- Support structured seller certification and readiness programs.
- Assess product and process knowledge, discovery skills, objection handling, CRM execution, and sales simulations.
- Provide nesting support and monitor post-training performance.
- Identify representatives requiring additional coaching or targeted learning interventions. These readiness components are also reflected in the existing B2B Training & Quality framework.
4. Coaching & Performance Improvement
- Provide targeted coaching based on call observations, quality findings, training results, and performance trends.
- Coach sellers on specific, observable B2B sales behaviors.
- Partner with sales leaders to identify capability gaps and appropriate learning interventions.
- Track whether coaching and training interventions result in sustained improvement.
5. Performance Analysis & Root-Cause Identification
- Analyze training results, quality results, certification performance, and applicable sales-performance indicators.
- Conduct root-cause analysis to distinguish knowledge gaps from skill, process, execution, or behavioral issues.
- Identify trends that may require refresher training, coaching, curriculum changes, or process improvements.
- Provide actionable Training & Quality insights to stakeholders.
- Create and maintain training materials, facilitator guides, assessments, simulations, coaching resources, and quality tools.
- Update learning materials based on client requirements, product/process changes, quality findings, and observed seller behaviors.
- Recommend improvements to training programs and quality frameworks.
- Help maintain consistency between what representatives are taught, how they are evaluated, and what the business expects them to execute.
7. Client & Stakeholder Partnership
- Partner with Sales/Operations leaders and client stakeholders to understand training, performance, and quality requirements.
- Participate in discussions regarding capability gaps, quality trends, readiness, and improvement opportunities.
- Communicate performance observations and recommended interventions clearly and objectively.
- Incorporate client feedback into curriculum, coaching, quality standards, and continuous improvement initiatives.
Qualifications
Required
- Bachelor’s degree or equivalent relevant professional experience.
- 3+ years of experience in Sales Training, Quality Assurance, Sales Enablement, Learning & Development, Sales Coaching, or a related function.
- Experience facilitating training and/or conducting quality evaluations within a sales environment.
- Strong communication, facilitation, presentation, and coaching skills.
- Ability to analyze performance data and translate findings into practical coaching or learning interventions.
- Experience with quality calibration, root-cause analysis, and continuous improvement.
An existing B2B Sales Trainer profile in your files similarly specifies a minimum of three years of sales training/coaching experience and emphasizes communication, presentation, analytics, cross-functional collaboration, and technology/SaaS exposure.
Strongly Preferred
- Direct experience supporting B2B sales or commercial teams.
- Experience supporting one or more B2B motions such as:
- Customer Acquisition
- Account Management
- Renewals
- Customer Success
- Working knowledge of consultative selling, customer discovery, prospecting, objection handling, lead qualification, value selling, and pipeline management.
- Experience using Salesforce or another CRM platform.
- Experience supporting SaaS, technology, or complex B2B products/services.
- Experience developing assessments, certifications, simulations, or sales-readiness programs.