Traditional Trade Sales Leader

Bic Group

Manila

On-site

PHP 600,000 - 1,200,000

Full time

Just now

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Job summary

BIC World in Manila seeks a Sales Supervisor for Traditional Trade to lead a field sales team, manage distributors, and grow distribution across sari-sari stores, groceries, and wholesalers. You will drive sales targets, new outlet openings, and merchandising excellence while building strong customer partnerships.

The role emphasizes coaching, planning, and execution in a fast-moving consumer goods environment with regular travel within the area.

Qualifications

Bachelor's degree in Business Administration, Marketing, Economics, Sales or related field.
Minimum 3-5 years of FMCG sales and General Trade experience.
Proven experience managing distributors and field sales teams.
Strong track record in commercial negotiations and customer development.
Experience with distributor-led business models.
Willingness to travel regularly within the assigned area

Responsibilities

Lead field sales execution and coach the Distributor Sales Representatives and team.
Achieve monthly, quarterly, and annual sales targets across TT channels.
Expand numeric and weighted distribution with retailers and wholesalers.
Ensure product visibility, planogram compliance, and promotional execution.
Develop plans to close sales gaps and drive market share growth.
Build strong relationships with wholesalers and traditional trade accounts.