Sales Supervisor - FMCG (Traditional Trade)

Bic Group; Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

BIC World in Manila seeks a Sales Supervisor for Traditional Trade to lead a field sales team, manage distributors, and grow distribution across sari-sari stores, groceries, and wholesalers. You will drive sales targets, new outlet openings, and merchandising excellence while building strong customer partnerships.

The role emphasizes coaching, planning, and execution in a fast-moving consumer goods environment with regular travel within the area.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Sales or related field.
• Minimum 3-5 years of FMCG sales and General Trade experience.
• Proven experience managing distributors and field sales teams.
• Strong track record in commercial negotiations and customer development.
• Experience with distributor-led business models.
• Willingness to travel regularly within the assigned area

Responsibilities

• Lead field sales execution and coach the Distributor Sales Representatives and team.
• Achieve monthly, quarterly, and annual sales targets across TT channels.
• Expand numeric and weighted distribution with retailers and wholesalers.
• Ensure product visibility, planogram compliance, and promotional execution.
• Develop plans to close sales gaps and drive market share growth.
• Build strong relationships with wholesalers and traditional trade accounts.

Skills

Distributor Management

General Trade Specialist

Commercial Negotiation

Forecasting & Sales Analysis

Customer Relationship Management

Problem Solving & Decision Making

Communication & Presentation Skills

Microsoft Excel

Drive for Results

Education

Bachelor's Degree in Business Administration or related

Tools

Microsoft Excel

PowerPoint

Job description

Date: 8/27/26

Description

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Summary

The Sales Supervisor for Traditional Trade – will directly report to the General Trade Manager and will be in charge of managing and coaching a team of field sales in a given area or Region.

Sales Supervisor for TT is primarily responsible for leading field sales execution, distributor management, territory development, and achieving sales targets across sari-sari stores, groceries, wholesalers, public markets, and other traditional trade outlets.

Roles & Responsibilities

Sales & Volume Achievement

• Deliver monthly, quarterly, and annual sales targets.


• Monitor primary and secondary sales performance.


• Identify opportunities to increase sales volume and market share.


• Develop action plans to close sales gaps and achieve territory objectives.

Territory and Distribution Expansion

• Expand numeric and weighted distribution coverage.


• Identify and open new retail outlets, wholesalers, and key traditional trade customers.


• Increase penetration in underserved territories.


• Ensure availability of priority SKUs in all targeted outlets.

Field Sales Team Management

• Lead, coach, and develop Distributor Sales Representatives (DSRs), Merchandisers, and Promoters.


• Conduct regular field coaching and joint market visits.


• Set daily, weekly, and monthly objectives.


• Monitor productivity and route compliance.


• Evaluate team performance and implement development plans

Execution Excellence

• Ensure proper product visibility and merchandising.


• Monitor planogram and display compliance.


• Implement promotional activities and trade programs.


• Ensure correct pricing and promotional execution at store level.


• Drive superior shelf presence versus competition

Customer Relationship Management

• Build strong relationships with wholesalers, retailers, and key traditional trade accounts.


• Resolve customer issues and service concerns.


• Negotiate display opportunities and promotional placements.


• Strengthen customer loyalty and partnership

Key Performance Indicators / Key Figures

Sales

• Sales Volume


• Net Sales Growth

Distribution

• Numeric Distribution


• Weighted Distribution

Execution

• Availability


• Visibility


• Merchandising Compliance

Productivity

• Calls per day


• Productive calls / Strike Rate


• Outlet Coverage

Knowledge, Skills, Competencies

• Distributor Management


• General Trade Specialist who knows the terrain


• Commercial Negotiation & Joint Business Planning (JBP)


• Forecasting & Sales Analysis


• Customer Relationship Management


• Problem Solving & Decision Making


• Communication & Presentation Skills


• Microsoft Excel & PowerPoint


• Drive for Results and Ownership

Requirements:

• Bachelor's Degree in Business Administration, Marketing, Economics, Sales or a related discipline.


• Minimum 3-5 years of FMCG sales and General Trade experience.


• Experience managing distributors and field sales teams.


• Strong track record in commercial negotiations and customer development.


• Experience working with distributor-led business models.


• Demonstrated success in delivering sales growth and profitability targets.


• Business-level English proficiency


• Willingness to travel regularly in the area assigned


• Strong analytical, communication and presentation skills.


• Proficiency in Microsoft Office applications.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.