Trade Marketing Officer

Healthy Top Harvest Distribution Inc. (HTHD Food); Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A food distribution company is seeking a Trade Marketing Officer to plan and execute strategies that enhance brand visibility and optimize product availability. The ideal candidate will work closely with sales teams and ensure effective alignment between marketing and sales objectives. Responsibilities include analyzing sales data, creating promotional programs, and identifying market opportunities. This is a full-time position based in Quezon City, Philippines.

Qualifications

• Experience in trade marketing strategies and activations.
• Ability to analyze sales data and track KPIs.
• Strong communication skills to align with various stakeholders.

Responsibilities

• Create strategies and promotional programs for trade channels.
• Analyze sales data and report the effectiveness of marketing efforts.
• Monitor competitor activities for brand positioning.

Job description

Join now to apply for the Trade Marketing Officer role at Healthy Top Harvest Distribution Inc. (HTHD Food).

The Trade Marketing Officer is responsible for planning, developing, and executing trade marketing strategies and activations to drive brand visibility, product availability, and sales growth in different trade channels (retail, food service, and distributor). This role ensures alignment between marketing campaigns and sales objectives while building strong relationships with trade partners to maximize market penetration and brand presence.

Duties and Responsibilities

• Creating strategies, promotional programs, and on-the-ground activities and activations tailored to specific trade channels (retail, food service, and distributor).
• Analyzing sales data, tracking key performance indicators (KPIs), and creating reports to measure the effectiveness of trade marketing efforts.
• Working closely with sales teams, brand managers, and other stakeholders to align strategies and ensure effective execution.
• Monitoring competitor activities and market trends to identify opportunities for brand positioning.
• Working with retailers to optimize product placement and ensure the right products are available in the right locations.
• Reaching out to different vendors and event organizers for any potential activities we can board.
• Identifying and acquiring collateral needed by different trade and trade show events.
• Ensuring compliance with brand guidelines across all trade executions.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Advertising

Industries

• Food and Beverage Services