Brand Manager, Erceflora

Opella Healthcare Group; Taguig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Opella Healthcare Group seeks a Brand Manager for Erceflora in the Philippines. You will own brand performance, drive market share, and ensure brand health and imagery align with local consumer insights.

You will define country strategies, manage local campaigns, and regionalized assets, collaborating with cross-functional teams to deliver impactful brand experiences across local markets.

Qualifications

• A BRAND BUILDER in essence.
• CONSUMER 1st mindset and approach.
• Champion of CREATIVITY across all brand building and business plans and activities.

Responsibilities

• Own brand P&L of local markets and drive profitability.
• Define brand ambition in long-term and drive market share gain.
• Track monthly performance at country level and set corrective actions as needed.
• Contribute to brand campaign strategy and localize assets for country markets.

Skills

Brand building

Consumer focus

Creativity

Data analytics

Leadership

Job description

Position: Brand Manager, Erceflora Reporting to: Zone Brand Lead • Enterogermina Location: Philippines Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. Main responsibilities: Brand Performance Own brand P&L of local markets and drive profitability Define brand ambition in long-term. Drive market share gain and brand consideration. Drive brand love, brand health and brand imagery Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs Tracks monthly performance at country level and set-up corrective action plan if required Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance Brand Strategy Defines the brand strategic pillars and business objectives of Erceflora based on local consumers, shoppers and HCPs insights Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices Defines local shopper strategy, the right channel segmentations, shopper activations and messages. Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions. Brand Management Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level Localizes brand assets to ensure it taps local insights Localizes content liaising with MRL for approval Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights About You A BRAND BUILDER in essence. Obsessed in driving brand love. CONSUMER 1st mindset and approach. Champion of CREATIVITY across all brand building and business plans and activities. Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences. Avid user of DATA and believer in forward looking analytics. Goes beyond Marketing, understands how to successfully build and manage a BUSINESS. An INNOVATOR at heart Cross-functional hard & soft LEADERSHIP skills Why us? At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. We Are Challengers. We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs. Courageous: We break boundaries and take thoughtful risks with creativity. Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. Join us on our mission. Health. In your hands. www.opella.com/en/careers