Product Manager

L'Oréal; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

L’Oréal is seeking a Product Manager in the Philippines to drive market and consumer insights, lead brand development, and deliver activation excellence. You will own the brand’s 360-degree presence across offline and online touchpoints to grow market share and ensure consistent brand representation.

The role requires strong analytical skills, cross-functional collaboration with CDMO/CMO, Retail and Education teams, and a passion for accelerating e-commerce and retail growth in a fast-paced

Qualifications

• Experience in omnichannel marketing and brand activation.
• Strong analytical ability to translate data into action.
• Proven cross-functional collaboration with CDMO/CMO, Retail and Education teams.

Responsibilities

• Lead brand equity and omnichannel visibility initiatives.
• Define assortment and orchestrate new product launches.
• Own e-activation framework and regional e-trade calendar.
• Collaborate on SEO, paid media, CRM activations and traffic.
• Monitor performance metrics and provide data-driven insights.
• Manage budget and forecast accuracy.

Skills

Omnichannel

Brand mgmt

Data analytics

Stakeholder mgmt

Job description

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

Purpose:

As a Product Manager, you will handle market and consumer insights, lead comprehensive brand development, and uphold activation excellence. You will own the brand’s 360-degree presence, seamlessly connecting offline and online (O+O) touchpoints to drive market share, ensure optimal brand representation, and deliver a seamless omnichannel consumer journey.

Key Responsibilities

1. Brand Equity & Omnichannel Visibility

• 360° Brand Consistency: Lead and execute marketing plans, ensuring a consistent brand message, visual identity, and tone of voice across both offline retail and online e-commerce platforms.
• Digital Shelf & E-Retailer Excellence: Ensure optimal brand representation on e-retailer sites. Optimize search visibility, manage high-quality product assets/content, and proactively monitor brand reputation and customer reviews.
• Reputation Management: Actively monitor customer feedback across all platforms, addressing concerns and leveraging positive reviews to build brand trust.

2. Strategic Portfolio & Assortment Management

• Assortment Optimization: Define, refine, and optimize the e-commerce and retail product assortments in alignment with the overall brand strategy, commercial goals, and localized consumer demand.
• New Product Launches: Lead the end-to-end planning, organizing, and execution of new product launches, implementing activations that elevate brand image and drive market penetration.

3. Campaign Activation & Omnichannel Integration (O+O)

• Brand Activation Ownership: Own the brand's e-activation framework. Manage, co-define, and execute the regional e-trade calendar, ensuring campaigns built for online are deployed effectively in collaboration with the Shared Value Center (SVC).
• Omnichannel Integration: Develop and implement O+O (Online-to-Offline and Offline-to-Online) strategies. Collaborate with Marketing and CMO teams to encourage cross-channel shopping and integrate retail experiences with digital convenience.
• Media & Traffic Collaborations: Partner with the CDMO team on paid search engine optimization (SEO), digital media, social media advertising, and CRM activations to maximize high-quality traffic and conversion rates.

4. Content Performance & Data-Driven Insights

• Data Analysis & Gap Identification: Track, measure, and analyze both retail and digital performance metrics. Identify market opportunities, competitive threats, and portfolio gaps based on consumer research, competitor tracking, and e-com analytics.
• Content Optimization: Evaluate content performance on the digital shelf utilizing guidelines from the CDMO/CET teams, using these data-driven insights to improve content ROI.

5. Business Operations & Financial Management

• Budget Ownership (A&P): Manage and allocate the Advertising & Promotional (A&P) budget efficiently, prioritizing high-impact initiatives to maximize overall sales and return on investment (ROI).
• Sales Forecasting: Ensure monthly sales forecast accuracy by collaborating closely with commercial and supply chain teams.
• Reporting & Senior Stakeholder Management: Compile competitor activities and prepare comprehensive monthly business review presentations for senior management, covering business updates, performance reviews, market insights, and upcoming plans.

6. Cross-Functional Collaboration

• Internal Alignment: Work hand-in-hand with the Retail and Education teams to ensure the proper roll-out of physical marketing materials, counter services, and consultant training.
• External Partnerships: Manage and liaise with external agencies, e-retailers, and business partners to guarantee that promotional campaigns and communication strategies are executed flawlessly and on schedule.

Key Requirements & Competencies

• Omnichannel Mindset: Strong understanding of both traditional offline marketing cycles and digital shelf/e-commerce drivers.
• Analytical Ability: Comfortable translating data insights (e-commerce dashboards, competitor intelligence, consumer research) into practical brand actions.
• Stakeholder Management: Exceptional communication skills to lead cross-functional partnerships (CDMO, CMO, Retail, Education, and external agencies).
• Operational Discipline: Proven track record in A&P budget management, forecast accuracy, and handling complex project timelines.

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.