Trade Marketing Manager - Consumer Electronics

WHR Global Consulting; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

WHR Global Consulting is seeking a Marketing leader to develop nationwide trade plans, boost brand visibility, and manage large-scale events across Metro Manila and provincial markets. The role involves hands-on leadership during activations and hands-on logistics troubleshooting.

You will coordinate e-commerce initiatives with major platforms and mentor a small marketing team to drive innovation and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• At least 3 years in trade marketing for consumer electronics/appliances.
• Strong background in large-scale event management and brand launches.
• Willingness to travel to Metro Manila and key provincial cities.

Responsibilities

• Develop and execute nationwide trade plans to boost brand visibility and retail performance.
• Lead end-to-end brand events, dealer conventions, and company anniversaries.
• Coordinate e-commerce marketing initiatives with Shopee, Lazada, and TikTok.
• Manage brand assets and ensure consistent messaging across all touchpoints.
• Mentor a small marketing team and drive innovation.
• Hands-on leadership during activations and real-time logistics troubleshooting.

Skills

Trade marketing

Event management

Brand launching

Team mentorship

Travel readiness

Education

Bachelor’s degree in Marketing or Business

Job description

Job Description

• Develop and execute strategic nationwide trade plans to drive brand visibility and retail performance.
• Lead the end-to-end execution of brand events, dealer conventions, and company anniversaries.
• Coordinate innovative e-commerce marketing initiatives with key platforms like Shopee, Lazada, and TikTok.
• Manage brand assets and ensure consistent messaging across all physical and digital touchpoints.
• Mentor a small marketing team, fostering innovation and continuous improvement.
• Serve as a hands-on leader during on-ground activations and troubleshoot logistics in real-time.:

Job Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of trade marketing experience in consumer electronics or appliances.
• Strong background in large-scale event management and brand launching.
• Ability to travel to strategic retail locations within Metro Manila and key provincial cities as needed.