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Infinity 88 Business Consultancy is seeking a Trade Marketing professional to plan and execute marketing campaigns, drive branch activations, and manage partnerships across malls and communities. The role requires leadership to supervise Trade Marketing Officers and ensure consistent brand standards while coordinating with multiple stakeholders.
You will conduct field work and travel as needed, bringing strong project management and market analysis skills to optimize activity performance and
1. Trade Marketing Planning & Strategy – Develop and implement trade marketing plans, programs, and initiatives aligned with company's business, marketing, and sales objectives.
2. Activations & Sales Support – Lead and oversee branch activations, caravans, mall activities, community events, and other initiatives that drive customer acquisition, branch traffic, transactions, and sales.
3. Partnership & Stakeholder Management – Manage relationships and coordinate with branches, malls, communities, suppliers, event organizers, and other strategic partners to ensure successful activity execution.
4. Performance & Budget Management – Monitor activity performance, KPIs, sales contribution, customer acquisition, and budget utilization; evaluate results and recommend improvements.
5. Team Leadership & Execution Excellence – Supervise and coach Trade Marketing Officers, ensure consistent brand and merchandising standards, and drive timely and effective execution of all trade marketing initiatives.
1. Educational Background – Bachelor’s degree in Marketing, Business Administration, Management, Communications, or a related field.
2. Work Experience – At least 2–4 years of relevant experience in Trade Marketing, Field Marketing, Sales & Marketing, Events, or a related function.
3. Technical & Business Skills – Strong skills in trade marketing planning, campaign execution, project management, sales support, market research, and performance analysis.
4. Leadership & Communication – Strong leadership, negotiation, presentation, coordination, and people management skills.
5. Other Requirements – Willing to conduct field work and travel as needed; highly organized, results-oriented, proactive, and capable of managing multiple projects simultaneously.